lauren hM got their new product label by running a design contest:
Shockingly Healthy Dessert Package Stickers
Check out lauren hM's Product label contest…
Food & Drink
Healthy desserts marketed towards people who love dessert--but still want to eat healthy!
What's your vision?
Labels for front of packaging. Brownies are packaged in a small clear plastic clamshell, and cookies are in a clear single serve polypropylene sleeve. I am imagining a circle sticker, maybe with a scalloped edge. Please show concepts for at least 3 flavours. Circle diameter 1.8" max. Please make sure product is still viewable behind sticker. Reference product shots for size/product backdrop. Must haves: -flavour name -company name"Shockingly Healthy!" ( you can adapt this to be different sizes or layouts depending on what works with your design), or use our logo. Must use Smilage font...reference our logo file for how it's used and colours. -slogan: "superfood fueled. super delicious". -please start with colours listed in our "notes" section 1 general style must be established, and then we need labels for ALL 6 of the following flavours: (style should be consistent overall, but customers should easily identify the different flavours from each other) -Double Chocolate Brownie (suggested colour brown) -Coconut Chocolate Chip Blondie (suggested colour yellow OR pink) -Salted Peanut Butter Chocolate Chip Blondie (suggested colour --something that goes w peanut butter...or maybe yellow if not used on coconut) -Oatmeal Chocolate Chip Cookie (suggested colour orange) -Fully Loaded Cookie (suggested colour burgundy) -Ginger Molasses Cookie (suggested colour gold) YOU CAN PLAY WITH THE COLOURS A BIT, and introduce new ones. JUST MAKE SURE THEY GO WITH THE IDEA OF THE FLAVOUR, IF YOU KNOW WHAT I MEAN (MINT WOULD BE GREEN, FOR EXAMPLE). but they should still pop enough on the product. The flavour should be more prominent than the "brownie" or "cookie" in your design". "Peanut Butter" should be more prominent than "salted" in that design. Please consider the colour of the product with your design, as the product will be behind the sticker. A white scalloped edge might help the sticker stand out.
Photos of the product shots are now viewable below! You can use these to put your design on top if you like. Please visit shockinglyhealthy.com to get a sense of the brand's overall style. We are bold and fun. We currently have display signs in coffee shops, which I am uploading. You are welcome to play off the colour chosen on the ribbon of the flavour. Peanut butter doesn't have one yet, that's why it's not included. Though you CAN work in new fonts, the fonts we use so far are: -Smilage for logo. If you use Smilage anywhere else, please make sure the tracking is: 41, horizontal scale: 125% -Qlassik Bold -Candara (for simple descriptions--you might not use this) BRAND COLOURS: (pink and green are non-negotiable for logo). Other colours can be taken as guidelines--anything you use should jive with these. -pink: e80e8a -green: 08a74d -purple: 812990 -yellow: fedc00 -orange: f05a28 -burgundy: 9b233a -brown: 580e05 It might be good to select some new colours that related to some flavours (peanut buttery colour?) If you use yellow make sure type if legible on top. -
CA$299 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
lauren hM collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our target audience is millennials (age range 21-36) seeking well-being and a healthy lifestyle. It will be consumed in