The label might have a black background with silver text or some other rich feeling design. Feel free to incorporate other colors. The look and feel should be rich and contemporary, possibly with a rustic flair. The graphic design in the middle could reflect a mountain theme, a ski theme, or something more creative.
The label should have the following:
1. “Continental Divide Winery” followed by the word “Breckenridge” in a smaller size.
2. “2015” as the year of the wine’s vintage.
3. “Cabernet Sauvignon” as the varietal of the wine
4. The text “Colorado Grown – Grand Valley AVA”. This text signifies where the grapes were grown. This could be a separate line of text or it could be in a circular “stamp” somewhere on the label.
5. A unique graphic design in an interior panel. The concept/graphic design should reflect a theme. It could be a mountain theme. It could be a Colorado theme. It could be a ski theme. It could be something even more creative. We are looking for something simple, elegant, yet clever but are open to any concepts. However, the art must be classy and must be your own creation or legally obtained (not subject to copyright by someone else).
The label will be a paper label that needs to fit on a standard 750 ml wine bottle. The label can be any size you think works best with a maximum width of 4” inches and a maximum height of 5” inches, but it does not need to be exactly this size as long as you do not exceed the maximum dimensions. Our preferred size would be approximately 3 ½” wide x 5” height.
Let your imagination and creativity flow; if you want to do something entirely different than the style mentioned in the description, that's totally fine! The final design must signal that the wine is high quality, premium wine. We don't have a set design in mind but we want to avoid images that have been overdone, like grapes and barrels, etc. This label must signal high quality premium wine, but should catch a customer’s attention when they see it on a shelf.
This contest is for a single label. However, we eventually want to create a series of labels with consistent wording and layout, in which each wine will have a different interior panel but reflect a consistent theme. Thus, there is the possibility of doing future work with the winning designer to finish the series with a creative twist to the inside panel for each specific wine.
This wine will retail for $25 to $40 a bottle.