kent 9v got their new product label by running a design contest:
First in a series of clever and attractive wine label designs - additional work likely needed
Check out kent 9v's Product label contest…
Food & Drink
We are a Colorado winery that produces small lot, premium award winning wines. We are based in Breckenridge, Colorado, a small mountain ski town high in the Rocky Mountains. Our winery is called Continental Divide. Continental Divide is a term used to describe an imaginary geographic line that runs along the highest peaks of the Rocky Mountains separating the eastern slope from the western slope. We chose this name because we will feature both wines from Colorado as well as wines from California. The words CONTINENTAL DIVIDE bring to mind beautiful high mountain scenery.
What's your vision?
The label might have a black background with silver text or some other rich feeling design. Feel free to incorporate other colors. The look and feel should be rich and contemporary, possibly with a rustic flair. The graphic design in the middle could reflect a mountain theme, a ski theme, or something more creative. The label should have the following: 1. “Continental Divide Winery” followed by the word “Breckenridge” in a smaller size. 2. “2015” as the year of the wine’s vintage. 3. “Cabernet Sauvignon” as the varietal of the wine 4. The text “Colorado Grown – Grand Valley AVA”. This text signifies where the grapes were grown. This could be a separate line of text or it could be in a circular “stamp” somewhere on the label. 5. A unique graphic design in an interior panel. The concept/graphic design should reflect a theme. It could be a mountain theme. It could be a Colorado theme. It could be a ski theme. It could be something even more creative. We are looking for something simple, elegant, yet clever but are open to any concepts. However, the art must be classy and must be your own creation or legally obtained (not subject to copyright by someone else). The label will be a paper label that needs to fit on a standard 750 ml wine bottle. The label can be any size you think works best with a maximum width of 4” inches and a maximum height of 5” inches, but it does not need to be exactly this size as long as you do not exceed the maximum dimensions. Our preferred size would be approximately 3 ½” wide x 5” height. Let your imagination and creativity flow; if you want to do something entirely different than the style mentioned in the description, that's totally fine! The final design must signal that the wine is high quality, premium wine. We don't have a set design in mind but we want to avoid images that have been overdone, like grapes and barrels, etc. This label must signal high quality premium wine, but should catch a customer’s attention when they see it on a shelf. This contest is for a single label. However, we eventually want to create a series of labels with consistent wording and layout, in which each wine will have a different interior panel but reflect a consistent theme. Thus, there is the possibility of doing future work with the winning designer to finish the series with a creative twist to the inside panel for each specific wine. This wine will retail for $25 to $40 a bottle.
If you choose to use an outline of a mountain, I attached a photo of Quandary Peak, which has some nice lines to it.
$1,199 Platinum package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
kent 9v collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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