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mikeWBU got their new product label by running a design contest:
Check out mikeWBU's Product label contest…
The Brief
Industry
Food & Drink
Design inspiration
Other color requirements
Black, White and Copper
The Brief
Company name
SMOOTH Guys
Existing website
https://www.smoothspirits.co.nz/
Product name
SEX
The Brief
Description of the product
SEX is an ultra-premium Organic Salted Vodka. Our Organic Grain is gathered from one special island selected from the 267, 560 islands of Sweden. In our Mallorca Distillery, we create our lightly sweet SEX using natural Flor De Sal (sea blossom salt) found in the Mallorcan Salt Flats.
Description of the product target audience
VIP back bars. Under 30. Disposable income Male/Female. Think Vegas, Soho, Ibiza, Bangkok. Hip Hop bars. House bars, warehouse parties.` Fashion/Music scene. Artists.
The Brief
Style attributes
The Brief
Design needs
The bottle is Frosted white. The bottom of the bottle has a portion that is painted white (around the bottom 6-7 cm of the bottle). The writing on the bottom is in black. The bottle will be tooled - so we are able to add embossing and recessed areas to accept metallic badges. However, the shape of the bottle will be the same as in the File Section. In the File section , we also included ENIGMA Gin, which uses a metal badge insert. And this may be used for inspiration. A badge feature WILL be used for this Design. 1. The metal Insert/Badge may be as simple or as intricate as you want (It will be aluminum or, if highly detailed, it will be Kirsite) 2. In our attached example, we use 3 X Badges that are placed into the bottle (this is also ONLY a inspirational design) 3. The metal badge feature can be 1, 2 or 3 seperate badges. Optionally, you may provide a "lorem ipsum" back label that relates to your front label interpretation/story. You can see more of our bottles/designs @ www.smoothguys.co.uk. www.human.vodka or mood.vodka or www.smoothspirits.co.nz
What to avoid
No rules
Package dimensions
Base to Shoulder Height: 195mm Base to Top of Bottle/Height (incl. cap): 270mm Width: 100mm Depth: 53mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
mikeWBU collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Awesome design! :)
AnonymousAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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