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peter SM got their new product label by running a design contest:
Check out peter SM's Product label contest…
The Brief
Industry
Agriculture
Design inspiration
The Brief
Company name
SCOTSBURN NURSERIES
Existing website
www.scotsburn.biz
Product name
Celosia Dwarf mix
The Brief
Description of the product
The individual product will vary. Eg. Celosia, Petunia, Pansy. This new label is for a range of semi-advanced flowering plants in cell packs.
Description of the product target audience
Home gardeners. Product to be sold through independent, "destination" garden centres. Target consumer wants instant results but still wants to actively create something in their garden. Financially independent. Age 30-55
The Brief
Style attributes
The Brief
Design needs
I have provided 2 samples of labels we currently use (Silverbeet and Celosia). We use the different layouts to differentiate package and price point. Obviously from the same family but individual. New label is for a new presentation at a new price point.
What to avoid
Plant name must be most prominent, at top of label. Scotsburn logo and "EcoSmile" must be present along with a picture of the plant we are selling (Marigold Durango Orange image supplied for developments)
Package dimensions
Height 135mm maximum (including locking device in foot of label, ref the images of existing labels provided) Width 70mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
peter SM collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Norsh captured the concepts quickly and turned them into a design we love.
peter SMAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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