Our locations carry many different brands of eJuice. However, our house line is absolutely our most profitable. Our original label was just our logo and some colour. Very basic and not very well designed.
Description of the product target audience
Almost anyone who walks in our store. The demographic is wide. The house line is attractive to our budget aware customer as it is definitely the least expensive item on the shelf. Our goal is to, through the re-design of our label, make it look like one of the most expensive products on the shelf.
We need something to pop from the shelf. We've thought of calling the line salk and having that on the label in big letters vertically. However, we haven't seen a design like that we've liked yet. Colour is important. It would be great to have nice rich colours. We're launching 6 new flavours for this line. We could use the same colour and design for each bottle and just change the flavour name. Or, have a bunch of different coloured labels. The .ai file attached below will be the template. It's called NewSalkLabel
What to avoid
No. Just ensure to make it look rich and flavourful. It has to pop off the shelf and look scrumptious.
This label is 3x3 inches. There is a dashed safety line in the file The warnings, barcodes etc can be moved anywhere. However, the skull and crossbones with the text below must remain on the bottom of the front display panel. It must also be centred. The mg strength (of nicotine) and the bottle size must also be on the front display panel. In this case it would be '3 mg - 60 mL'. The background on this particular label is from another brand we manufacture.