The design is great. Marcy is especially good with color schemes and kid friendly designs. Also very responsive with communication.
How Dessert Diva started their product label journey
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Food & Drink
Taste It Presents
Salted Caramel Brownie
Description of the product
Fudgy brownies drizzled and infused with delicious salted caramel. The sample label I have provided is something our (inexperienced) marketing team threw together in a matter of minutes for a last minute presentation of our product to a potential client. I wanted to show you what we are working with, and why we need help.
Our brownies are award-winning and DELICIOUS.
Description of the product target audience
People who enjoy gourmet desserts. These products will be displayed at room temperature in a supermarket bakery setting, alongside similar desserts from different brands. They are contained in a package with a tin foil bottom and clear plastic top- the customer can see the product through the lid.
We anticipate that this product will most likely be an impulse/secondary purchase. Meaning, the customer will be at the grocery store to buy products other than dessert, but they will see the dessert products displayed and decide to buy them as an addition to what they went to the store to purchase in the first place.
We are looking to get some better ideas for some new product labels that we have been working on. These labels are round and 4" in diameter. We need three labels made. I have attached a rough version of what I threw together for one of the brownies for a presentation, however the boss wants us to come up with different versions so he can choose his favorite. I have only uploaded the one sample label because the other two won't upload for whatever reason, however they look exactly the same. The only difference in their appearance is the title and description and the color of the label.
The products are:
1. Salted Caramel Brownie
2. Brookie (mix between a brownie and a cookie/ brownie and a blondie)
3. Chocolate Chip Brownie
The labels should include:
1. Sweet Sofia's Bakery Logo (attached)
2. Product Name
3. Product Description
(a) Salted Caramel Brownie: "Fudgy brownies drizzled and infused with delicious salted caramel."
(b) Brookie: "A rich combination of chocolate fudge brownie and chocolate chip blondie."
(c) Chocolate Chip Brownie: "Delicious fudge brownie studded with semisweet chocolate chips."
4. Net Weight: (2.5 LBS)