Tomas is fantastic. So great to work with. I HIGHLY recommend him to anyone looking for design assistance.
How elaM2018 started their product label journey
Fond + a bit of color
Still classic, not too boring
we like that it is modern and young, but as requested we need to keep it luxury
What colors do you want to see in your design?
Other color requirements
Mood board for new restaurant is grey, dark wood
What industry do you think your business is most related to?
The Ritz-Carlton, Tokyo
Restaurant will be fully renovated, now it is Towers
Description of the product
Homemade vermouth for a contemporary grill restaurant following the hotel theme "EAST meets WEST" creating a typical European beverage with Japanese ingredients which makes the vermouth to our signature alcoholic beverage to enjoy pure as well as cocktail ingredient.
Description of the product target audience
Based on the 45th floor of The Ritz-Carlton, Tokyo, 95% of our guests are Japanese guests with a understanding of luxury products. The contemporary restaurants changes the target group a bit younger so that the beverages label should still show luxury aspects but as well as fancy influences.
Name, label on the front, maybe self designed instead of stock image
What to avoid
Stay luxury, but still fancy. A good example for it is Louis Vuitton, they have their classic lines, but also always fancy collections in addition.