thrappJ got their new product label by running a design contest:
RFV - Wine Label Design Contest to appeal to millennials
Check out thrappJ's Product label contest…
Food & Drink
Napa Ranch Wines LLC dba Rappé Family Vineyards
Description of the product
RFV is short for Rappé Family Vineyards. It is to be the second label at a more reasonable retail price compared to Rappe Family Vineyards as depicted above. The label should still be tied to (an extension of) the “halo” level wines. We will have red, white, and rose wines for this label so this should be kept in mind.
Description of the product target audience
The wine is geared toward agri-tourists that visit our property to taste wines and enjoy the park-like setting in Northern California. Target audience for this wine are millennials.
The reserve wine labels depict elements of our property. This is not necessary for the RFV brand. It should be w label that attracts and appeals to millennial consumers coming up through the ranks of experimenting with wine as their new found beverage. RFV should be easily pronounced and remembered. Gunnar is our “vineyard mascot”. We refer to him as the vineyard manager. He could be incorporated in a simple calligraphic way ... perhaps
What to avoid
Avoid being too loud in design or overly commercial.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
thrappJ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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