Midlands NZ got their new product label by running a design contest:
Revise our current product label
Check out Midlands NZ's Product label contest…
Food & Drink
Other color requirements
Keep the oil bottle and capsule circle colours the same, the flour, seeds and protein circles can be changed to your suggestion (these three products have not been created yet, however the oil and capsules are already in the market). Thanks
Description of the product
Hemp Seed Brand of products. Good brand reputation in current market, but needs a refresh, while still being recognisable. Also adding 3 new products to the range.
Description of the product target audience
Health conscious families looking for nutritious wholefood products. People wanting to boost their omega fatty acid intake.
We would like our current two product labels to be revised to be less cluttered and a little more minimal, while keeping the logo, the circle concepts and the key information such as 'Cold Pressed' and 'Product of New Zealand'. The fonts and colours can change, and also the locations of the design details. We would also like the new revised label concept to be applied to 3 new products (Seeds, Flour and Protein) which will be packaged into brown paper stand up bags. All previous labels have been added in the images and questions are welcome.
What to avoid
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Midlands NZ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Anyone who loves spicy food!
Women 20-40 usually buy, the taste will be for everyone.
Male and Female , Milleniums, United-States, middle to upper incomes.
Age 18-30, health conscious, mid-high class. Must appeal to all genders.
Plant-based / Vegans are primary current users. Consumer need states include: - Midweek meal - 'I want to make a simple
Product will be hand delivered by only to residents of one town- Libertyville, IL. This is a midwestern US town that is