nils.costerg got their new product label by running a design contest:
Refreshing the design of high-end French wine labels - guaranteed contest
Check out nils.costerg's Product label contest…
Food & Drink
Other color requirements
We are open to very colourful propositions
Description of the product
We are a selection of 16 remarkable French small-batch and high-end wines : making French wine attractive, non intimidating and playful for american urban millenials. We partner with different small artisan winemakers to provide single vineyard wines that are real nuggets, real"pleasure" wines with strong and different identities and not "industrial" wines with a single and standard taste. Wine bottles are between $25 and $60, considered very premium / luxury wines.
Description of the product target audience
Consumers (B2C) Americans living in New York City, LA, San Francisco, major cities Man & Woman 25-40 years old Wealthy individuals (Yearly wage: 70+) working in top industries Affluent millennials
A refreshed label for a white (Santenay) and a variation (in terms of colours) of this label for a red wine (Cornas). The final goal 16 new labels, one for each wine of the collection, with each label showing the personality of the wine. The 2 first labels should serve as a basis for this work. 1 Each label should contain 2 or 3 colors 2 Taken together, the bottles must form a coherent set. 3. Taken individually, each label must talk about the wine and its universe 4. Feel free to refresh the existing logo if that helps The 2 first labels should be for : - 1 white wine = "Santenay" https://www.blason-louis.com/collection/santenay-sous-la-roche-2013 - 1 red wine = "Cornas" https://www.blason-louis.com/collection/cornas-cuvee-speciale-2014 -------------------------- Labels should contain the following elements: Mandatory: 1) Name of the wine : - (wine 1) Cornas - (wine 2) Santenay 2) Subname of the wine : - (wine 1) "Cuvée Spéciale" - (wine 2) "Sous la Roche" 3) Brand name : "Blason Louis" 4) Vintage : - (wine 1) "2014" - (wine 2) "2013" 5) Some/all elements of the logo : sun, shield, banner (we have attached 2 versions of the logo, you use them as-off or modify them if you want) 6) The signature of the winemaker Optional: 1) "single vineyard" or "handcrafted by" ----------------------------- We want young, elegant/high end and very colorful labels that should move our brand perception From --> To “Brand” wine --> High-end “Craft” wine Luxury --> Affordable luxury Gold, Black, Grey --> More colourful, Lively, Vivid Old --> Young
90mm high x 100mm large
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
nils.costerg collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Young adults with a medium income level. We are located in the Atlanta, Georgia area.
Modern vikings fans Male 25 - 50yo (usually with beard) Income: $50,000 - $100,000 USA
25-50 male/female truck drivers that play video games and care about their health.
Plant-based / Vegans are primary current users. Consumer need states include: - Midweek meal - 'I want to make a simple