kevin4i got their new product label by running a design contest:
Redesign a product label for our tuna tin.
Check out kevin4i's Product label contest…
Other color requirements
Would reframe from using darker colors.
Description of the product
Salinas is a 385 gr can of tuna. The Word "Salinas" comes from a famous beach located in Fogo, Cape Verde. The tuna is packed in Portugal and shipped to the US.
Description of the product target audience
Customers include those from Portugal and Cape Verde, or heritage. The word Salinas is nostalgic and resonates with customers from both countries.
I'm looking to continue developing our current design. I do like the direction the design is headed in. I love the colors that we've used for the tin. The light blue and dark blue center of the tin are representative of the ocean, which goes well with the product name, Salinas. Also, the design stands out in the market place. It's very different from what competitors are offering. I've attached the PSD and JPG photo of the design. Here's what needs to improve. The background of the tin doesn't look like an ocean. It's hard to make out precisely what It is. If we could replace It with something that looks more ocean like that would be ideal. I prefer that the background design is outlined in white. It fits well with the blues on the tin. You could use something besides an ocean for the outline, as long as It fits the theme. We need to add the product description to the side of the tin. One side of the design will be in English and the other in Portuguese. The font style on the top of the tin could be improved. The logo details might work better in bright silver, rather than white. Lastly, please add your creativity. I feel that the design is almost there, but is lacking some additional features to bring It to life. Feel free to go outside of the design request, if you feel that you can take this and produce something that is better. Product description in Portuguese: ATUM PEDAÇOS ÓLEO VEGETAL Product description in English: TUNA CHUNKS IN VEGETABLE OIL Barcode, Nutritional facts, and ingredients will be provided in the second round. I've attached the dieline. I had to translate this from Portuguese to English. Please let me know if you have additional questions. Included a few images of what competitors are doing.
What to avoid
Please place all designs on the same size tin.
See the dieline
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
kevin4i collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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