d.lishchenko got their new product label by running a design contest:
Redesign the label for Alaska (home and office water delivery brand)
Check out d.lishchenko's Product label contest…
Food & Drink
The company IDS Aqua Service - undisputable leader of the Ukrainian HOD market - water delivery (Home & Office Delivery), the only national carrier, presented throughout the countries. IDS Aqua Service deliver unique water «Alaska (18.9 liters) that extracted exclusively in environmentally friendly resort regions of our country. IDS Aqua Service is a certified member of the European Association for bottled water (EBWA), as well as part of IDS Borjomi Ukraine - the leading manufacturer of popular water as Morshinska and Mirgorodska. The target audience: • General: People 25-50, married (40/60 - male / female), av.+ income. Appreciate the quality of life and comfort for themselves. An important reason for choosing the product is reliable and reputable manufacturer, as well as the level of service provided (punctual delivery, nice staff) and natural (feeling of closeness with nature). • Core audience: women, 25 - 39, married, above average income, with at least one child under the age of 6 years, live in the cities with population over 50 000 people. They pay much attention to their own health (visit fitness clubs, a supermarket analyze the composition of each product purchased). Main images of our product: - This water for daily consumption/for every day; - This is a natural water; - The brand for the whole family; - The water from natural springs - Convenient service (easy to choose, easy to receive)
What's your vision?
Task: • Refresh the label and logo. It is important to keep the logo recognizable, make it modern, fresh, pleasant to read. Logo should be associated with the water, to be clear, concise. • On the label can`t be used any rocks with the snow and ice. Brand Alaska should not be associated with the same name part of the mainland in North America. • The label should cause association with the resort regions, allowed Carpathian landscapes. At the same time, the label must be concise, simple, and logo should be in the center of the label, clearly visible and well readable from far distance. • The label should be stylish, modern. • Refresh the icons at the bottom of label according to the style of the new label and logo (if you think they are needed). First pictogram means “water for cooking”, second – “family consumption, water for the whole family”, third – water for drinking, fourth – don`t create scale. • «IDS Aqua Service» logo is not necessary • Not more than 5 colors. • Label size: width – 207mm, high – 103 mm.
Please show label separately and on the bottle. Please find the reference attached.
$1,199 Platinum package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
d.lishchenko collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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