dsheff got their new product label by running a design contest:
Redesign an elegant, premium wine label
Check out dsheff's Product label contest…
Food & Drink
Description of the product
We would like to redesign our wine label. We produce premium wines, primarily from Napa Valley, California. It is a refined, elegant, and classy wine. We need a label that conveys that to the consumer. We will use this design as a template for the other wines in our portfolio, and future wines we make.
Description of the product target audience
Medium to high income men and women, 30+ years old, looking for a premium wine. The product is only available online, and will not be found in stores or restaurants.
We would like to redesign our wine label to portray a product with a sense of luxury. It should have clean, crisp lines. Stand out as a product of quality. Proper...not whimsicale. Here are the specs for our label: * 3" wide x 4" high * Minimal use of color - primarily black/white and tones, and small amounts of accent colors * No full bleeds * White paper stock * No special print features (no emboss/deboss, foil, etc) Descripters for the label design: * Elegant * Classy * Upscale * Proper * Clean * Stately * Special The elements to include on the label are: * The varietal: i.e. "Cabernet Sauvignon" * The location (appellation) it's from: i.e. "Napa Valley" * The sub-appellation it's from: i.e. "Coombsville" (see example of the current label that was provided) * The vintage: i.e. "2016" * The brand name: "Savage Cellars" (it does NOT necessarily have to include the logo, as the logo as it is may not quite be as elegant and 'premium' as we'd like to convey. Or possibly the logo in B&W?) * (optional) The % of alcohol, written like this: "Alc xx.x% by vol" (this can be small type...as small as 7pt on the label * (optional) Legal messaging that it has sulfiltes: "Contains Sulfites" (can also be as small as 7pt on the label)
What to avoid
I would like to avoid full bleeds on the label. Partial bleed is ok. Don't use grape clusters or don't use old school cheesy wine images. Unless there's something super unique and relevant, no stock images or art. This is an opportunity to create something amazing with pure type and strategic use of accent lines and a deliberate splash of color to make it stand out.
3 inches wide x 4 inches tall
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
dsheff collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Chelsea was fantastic to work with. She is a talented designer and was able to quickly iterate on designs based on feedback given. Would definitely recommend.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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