REDESIGN CHATEAU DAVID MEDOC

Food & Drink

Vins Kressmann

www.vins-kressmann.com

Château David

Château DAVID is a Bordeaux wine, from Médoc appellation. - One of the appellation’s northernmost properties, located in Vensac at the tip of the Médoc, with the Atlantic Ocean to the west and the Gironde estuary to the east. - A rich family history: owned by the same family for five generations, the property was bought by Isabelle and Thierry Kerdreux in late 2015. - INCREASED focus on environmentally-friendly WINEGROWING practices: awarded HVE3 (High Environmental Value Level 3 certification, the highest level) from the 2018 vintage onwards. - REAL Bordeaux value from the Médoc.

A Médoc wine sold in : - CHR in France (cafés, hotels, restaurants, etc.) - The Supermarket Export market, especially the Netherlands (one of the main markets for Ch David)

As the world of Médoc wines is very competitive, it should be a label that gives a Grand Cru perception, through its treatment, but which also has a stand-out design : break away from traditional design codes, like certain GCCs in the Médoc (e.g. Ducru-Beaucaillou). Some ideas to consider: - Using its geographical position as THE MOST NORTHERLY IN THE APPELLATION: the château is located at the top of the Médoc, between the Atlantic Ocean to the West and the Gironde Estuary to the East. - Play on the name and idea of a small Château in the world of the Grands Crus du Médoc. David against the Goliath Grands Crus du Médoc.

Every design category has flexible pricing for all budgets. Product label starts at $299.