This would be my second product line of wine. Mostly my first line is one varietal wines. I want to start a blended line of wines and us my military past as the feature.
Description of the product target audience
Adults. The tasting room is in a small town that mostly drinks beer. Most senior adults drink wine in the town. This label would be a little more youthful.
I want to focus on the spade, white or black. I attached some old military artwork that had the red devil figure. I would like to some how incorporate that devil standing behind the spade. Maybe a caressing it.
Then name of the blend was my call sign when I invaded Iraq. I plan to make other labels that would be the other different call signs I had during my service. I was a tanker and served 2 year in Iraq.
The front label should just be artwork and and wine name. The back label will hold all the required legal information.
I only want the winery logo on the back label.
What to avoid
I like the red devil idea but not set on it. I dont want it over sexualized.