I am an exceptionally picky, and detailed person to work with. Peter handled all this very well by always making the changes I requested even if he did not think they would work. When they didn't, he was happy to change things back and forth for me. Peter's communication was very timely which allowed us to work on the project quickly. He also gave me 4 drafts which is more than usual and kept me updated on drafts as he was making them, so it felt like I was walking with him every step of the way. He explained color schemes and other design aspects very well to someone (me) who has no experience in design. I would highly recommend working with Peter for his professionalism, creativity, talent, timeliness, and personal feel.
Couldn't be more pleased with the work. Josef took our existing brand, and took it to the next level.
Great work! Fast responses!
- Casey Miles
How JMPhoto started their product label journey
playfulness, texta style drawing
Clean design. Naive drawing.
colour, and works well as a set.
What colors do you want to see in your design?
What industry do you think your business is most related to?
Food & Drink
Sidetracked - Kalangadoo Brewing Co
Extra Pale Ale
Description of the product
Craft beer. Brewed locally in Kalangadoo. Currently we have just one beer in our range, as cider is our focus, but we will be introducing more beers.
Description of the product target audience
Craft beer market. Purchased in cafes, restaurants, bars, and on tap in pubs. Also sold at festivals direct to public. Above average income, as priced higher than commercial beer.
Redesigning existing beer label/brand. Change name from The Cide Project to Sidetracked Kalangadoo Brewing Co.
We want the label to be bright, modern, and clean.
330ml/12oz beer bottle label is the key focus, but we also need a tap decal, and we will likely shift to 330ml cans also this year.
We would like to retain the hop head with glasses, but happy for it to be adapted, and/or evolved. It can be a lot more subtle rather than the key focus of the label.
We will be producing more beers, so your design must be easily adapted to a new beer.