We are a microbrewery from the Metropolitan area of Monterrey, Mexico. We are looking forward to re-disign our label, our aim is to keep the essence of the brand which is the R enveloped in the barley with the red background and the brewery's name 'REALEZA'. The mountain is a landmark from the city so we would like to keep it or make it more subtle. As you can see the label has the circle in the middle which is the logo (registered mark), so in our perception the edge of the circle cuts the entire display of the whole label, so we wish to unify it in the same type of rectangular shaped label attached above, in other words, get rid of the circle and put it in a 'panoramic' way to join the description and the other important data with the logo. Anyway, that is our view but feel free to work it out with your own perception and imagination, if you think you can build a better idea please suit yourself.
Description of the product target audience
Our product is already being sold in beer stores and high end restaurants to particularly men and women around the ages of 25 to 45 with a high income, the main market is situated in the richest municipality of Latin America (San Pedro Garza Garcia, Nuevo Leon)