We have six product lines, many of which are in produced in multiple jar sizes. In addition to our current shelf-stable offerings, we are launching a new ’Keep Refrigerated’ fermented product line such as Spicy Carrot Sticks, Golden Sauerkraut, Kimchi, etc. This new product line and our upcoming feature in the Atlanta Journal Constitution is driving this design project which will in turn influence our forthcoming website re-design, substantially increase our visibility and hopefully bring in a lot of new business. For this initial design, we need labels for three product categories: Preserves, Ferments, and Shrubs. Preserves - two jar sizes, one of which requires a front and back panel; Ferments: labels for two very differently sized jars; Shrubs: one label. We have 4 additional product lines and would be open to continuing this project with the winning designer.
People love our current branding and give consistent and frequent feedback on how they like the minimal, vintage feeling it invokes. When we mention that we are re-designing our labels, people immediately ask us not to change them much. We are fond of the design as well, but it needs a refresh and new elements added for wholesale purposes. We like how our design does not use color, is printed on light brown Kraft paper, and is reminiscent of an old store or provisions catalogue. We also like the use of old typewriter fonts and don't want to stray too far from the aesthetics of the current design; however, we are open to a slightly different look and feel across product lines provided the branding is a cohesive unit. We’d also be fine with all product lines looking the same. Overall, the feeling we want is luxe genteel apothecary, but the focus is on what is in the jar, not the label.
Our products are seasonal, short run, locally sourced, mostly organic, and hand made (12 to 100 jars per batch). We need the ability to change the product name, ingredients, and batch code frequently to reflect market variety and farm sourcing. Because we need a quick short run turn-around, we currently print Kraft paper labels in house via a sheet-fed B/W laser printer. We love the look and tactile feel of the lighter brown Kraft paper, but don’t like the ‘water-resistant’ quality because the labels wrinkle when exposed to the moisture and humidity that is our daily struggle here in the South. We would prefer a waterproof option, but we have not been able to figure out a way to print short run Matte Laminate labels cost-effectively in-house. We don’t want to invest in a roll printer now, but as our business scales we will most likely move to a waterproof label. Please feel free to offer any suggestions that would be cost beneficial.
We prefer to use standard stock laser printer labels, available on sheets and via the companies detailed in our label spec attachment; however, we welcome your suggestions and solutions to our short-run waterproof label problem. We are open to sources and techniques that we may not have considered. We do not need bar code nor a nutrition label.
The attached Label Specs document details specifics.