O_mann21 needed a new product label design and created a contest on 99designs.
A winner was selected from 57 designs submitted by 18 freelance designers.
Raws for Paws
Raws for Paws is currently an online retailer of fresh, natural, human-grade raw meat for pets. Because of the growing market for a fresh alternative to commercialized pet food, Raws for Paws is interested in creating a brand that will offer products through retail channels. The target market for raw pet food are pet owners. Retail pet food consumers.
We would like a chub package designed for our 1 lb. & 5 lb. Chicken,
Turkey, Beef blends. This chub package comes in a tube, something
you'd see cookie dough in at the grocery store.
Package Requirements:
1. Name (& purpose) of the brand/product:
Beef: Beef Blend Recipe
Chicken: Chicken Blend Recipe
Turkey: Turkey Blend Recipe
2. Name of the animal species the product is for -
[This must be conspicuously designated in words on the principal
display panel]
Supplemental Pet Nutrition for Dogs and Cats of All Life Stages
3. Net Quantity Statement -
[The net quantity statement tells the consumer how much product is in
the container. It is the net weight or net volume, and it must be
expressed in the correct units and placed on the lower third of the
principal display panel. For net weight or volume, both avoirdupois
("pound/ounce") and metric units must be used.]
1lb: NET WT 1.00 LB. (16 OZ.)
5lb: NET WT 5.00 LB. ( 80 OZ.)
4. The Guaranteed Analysis (on an "as fed" basis) -
[This lists the percentage of each of the nutrients in the food. The
minimum percent of crude protein and crude fat, and the maximum
percent of crude fiber and moisture are always required. Note that
"crude" refers to the analysis method, rather than the quality of the
nutrient. Guarantees for other nutrients may be required to support
claims made in labeling (such as "High in calcium and vitamin A"),
and
you may include voluntary guarantees for other nutrients. The
guarantees must be given in a particular order, in specified units
and
as a minimum or maximum, depending on the nutrient.]
Beef Guaranteed Analysis:
Calories: 70 per oz.
Calories from Fat: 48 per oz.
Crude Protein (min) 15%
Crude Fat (min) 19%
Crude Fiber (max) 1%
Moisture (max) 64 %
Turkey Guaranteed Analysis:
Calories: 52 per oz.
Calories from Fat: 32 per oz.
Crude Protein (min) 16%
Crude Fat (min) 13%
Crude Fiber (max) 1%
Moisture (max) 64%
Chicken Guaranteed Analysis:
Calories: 49 per oz.
Calories from Fat: 32 per oz.
Crude Protein (min) 15%
Crude Fat (min) 13%
Crude Fiber (max) 1%
Moisture (max) 69%
5. Ingredient Statement -
[Ingredients must be listed in order of predominance by weight, on an
"as formulated basis". The ingredient that makes up the highest
percentage of the total weight as it goes into the product is listed
first. The ingredients used must be GRAS ("Generally Recognized As
Safe), approved food additives, or otherwise sanctioned for use in
animal feeds (for example, defined by AAFCO). Ingredients must be
declared by the correct AAFCO-defined name, where one exists, or the
"common or usual" name.]
Beef: Ground Beef Heart, Liver, Kidney, & Ground Beef Trim.
80% Boneless Beef Trim
20% Beef Organs
Chicken: Ground Chicken Meat,Ground Chicken Necks & Backs, & Ground
Chicken Liver
80% Ground Chicken Meat
10% Ground Chicken Organs
10% Ground Chicken Bones
Turkey: Ground Turkey Meat, Ground Turkey Necks & Backs
80% Ground Turkey Meat
20% Ground Turkey Bones
6. Nutritional Adequacy Statement, if required - [If you call your
product a complete and balanced food, the claim must be
substantiated.
The Nutritional Adequacy Statement will also state for which life
stage(s) the product is suitable for, such as for maintenance or for
growth. This is a statement that indicates the food is complete and
balanced for a particular life stage, such as growth, reproduction,
adult maintenance or a combination of these, or intended for
intermittent or supplemental feeding only. Products conspicuously
identified on the principal display panel as a snack, treat, or
supplement are exempt.]
This Product is Intended for Intermittent or Supplemental Feeding for
Dogs & Cats {Not a Complete Diet}
Not Intended for Human Consumption
7. Feeding directions, if required -
[All pet foods labeled as complete and balanced for any or all life
stages must include feeding directions that, at a minimum, state
"Feed
(amount of product) per (weight) of dog/cat". Feeding frequency must
also be stated. Feeding directions are optional for treats, as long
as
they are not complete and balanced and labeled as snacks or treats.]
Keep Frozen Until Ready to Use
Recommended Daily Feeding: (Please make this into a chart on the
label)
2-11 lbs…………...3oz - 12oz
11-22 lbs………….12oz - 21oz22-55 lbs………….21oz - 29oz
55-110 lbs………...39oz - 70oz
8. Manufacturer's Name and Address - [This names you or your company
as guarantor of the product, and
gives your or your company's location. The street address may be
omitted the named entity is listed in the local telephone directory,
but the city, state and zip code must be shown. If someone else makes
the product for you, you must show that relationship by using the
words "manufactured for:" or "distributed by:" in front of your
address.
Proudly Made in the USA
Raws for Paws
2700 26th Ave So.
Minneapolis, MN 55406
Additional Information:
All-Natural
Grain Free / Gluten Free
Locally Sourced
USDA Inspected
No Added Preservatives
Free of Antibiotics, Steroids, Hormones
No Added Fillers
The example of the Freshpet chub is what we are looking for in 1 lb. &
5 lb. sizes.
We would like to differentiate between the packaging by using
different colors for each flavor. We have different colors of our
logos if you would like to incorporate those within the designs for
flavor differentiation.