Zuri Foods got their new product label by running a design contest:
Rani Kulfi Ice Cream needs a new product label
Check out Zuri Foods's Product label contest…
Food & Drink
Rani Kulfi produces Kulfi Ice Cream. Kulfi is a popular frozen dairy dessert from the Indian Subcontinent. It is essentially very similar to traditional ice cream in appearance and taste, but it is denser and creamier.
What's your vision?
We are starting to package our product in 32 oz ice cream cups and would like a label for this packaging. The label will be a circular/oval, which will go around the front of the cup. The lid of the cup will also have a label but it will be a circle. I attached a mock up showing the general shape of the cup front label. The look we are going for is premium, classy, bold, and elegant. We use very high quality ingredients and processes in our production and want the packaging to compliment that. The packaging that comes closest to what we are looking for is Haagen-Dazs. I have attached some examples for reference. The main colors we would like are Maroon/Red and Cream/Gold. Pretty much the colors that are on the logo. If you notice with Haagen-Dazs’ packaging, they feature a signature “broken Belgian chocolate” pattern. Their newer packaging has it coming down the top, older ones have it more on the side. We are looking to possibly incorporate an Indian pattern like this. We don’t want the packaging to look “too” ethnic and take over the packaging so keep the level of this design similar to Haagan-Dazs. We are looking for labels for 2 flavors, Mango and Pistachio. The designs should be the same, except for the name of the flavor and the flavor picture. The label on the front of the cup (approx. 6.5 inch wide, 4.5inch tall.) should feature the following: 1. Rani Kulfi Logo 2. The Name of the Flavor (Mango or Pistachio) and under it write Kulfi Ice Cream in smaller letters. 3. A picture of the flavor 4. The words- One Quart (946 mL) (at the bottom) 5. The words – Keep Frozen 6. The ingredients (For Mango): Pasturized milk, condensed milk, sugar, mango, xanthan gum. The ingredients (For Pistachio): Pasturized milk, condensed milk, sugar, pistachio, xanthan gum 7. Our address- 525 S Ronald Reagan Blvd. Suite 141 Longwood, FL 32750 8. Our phone number- 321-274-3058 9. Our website: www.ranikulfi.com 10. The words- Produced in a factory where tree nuts are being utilized. The Lid label (approx 4.25 inch diameter ) will share the same design theme but will have less of the information. It should have: 1. Logo and same design theme as front label (like haagen-dazs does) 2. The Name of the Flavor (Mango or Pistachio) and under it write Kulfi Ice Cream in smaller letters. 3. A picture of the flavor 4. The words- One Quart (946 mL) (at bottom) Numbers 1-3 should be the main part of the packaging so we can showcase the design as beautifully as possible. Refer to haagen-dazs layout. I also really like how on their designs it looks like the ingredients are sitting on a surface rather then just placed there.
Please show me the labels superimposed on an ice cream cup so I can get the best idea of what it will look like. Please also be able to provide vector files so we can scale the design for smaller or larger cups as well as make other necessary changes and adjustments seamlessly. The contest winner should also be willing to adjust the label for 3 possible additional flavors after contest is over. This would only require changing out the name of the flavor and flavor image. I attached pictures of packaging I like as well as links to some of the Indian Patterns I mentioned. If you want to research further, these patters are called “mehndi”. From the attached pictures, the packaging I like the best is the newer Haagen-Dazs packaging where the pattern is coming down from the top (HDCoffee.jpg and HDPista.jpg) The Indian pattern style I like best is the one in the file attached named: Mehndi1.jpg Indian Patterns http://sadiakomal.com/latest-mehndi-hina-designs **Thank you so much for your interest and I really look forward to working together**
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Zuri Foods collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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