ideas AP got their new product label by running a design contest:
New: Rangeland Rye Whisky Label Design - see creative brief
Check out ideas AP's Product label contest…
Food & Drink
Rangeland Rye Whisky Label This is a private label that will be sold exclusively in a chain of liquor stores. The audience is younger ( 25 years ), price sensitive buyer. The product will be sold in a a PET (plastic) bottle (see attached image).
What's your vision?
Rangeland Rye Whisky: target audience is young - 25 yr olds (Millennials) They will be price sensitive and looking for value over brand. • Vector design preferred, but not required • Up to 6 spot colours (spot colours are preferred), can use 4 colour process (plus up to two spots) but avoid fine print over 4 colour process area. Simple die-cut edge are OK. • If using stock photography please check out www.INGimage.com first. We have a subscription with them. Others stock houses are OK - but please note there is a limited budget for photography. Try to keep it less than $100.00 Rangeland Rye Whisky refers to the North American rangeland, invoking romantic visions of the Old West, and the pride, strength and cultural heritage this suggests. NOTE: this should not be a bottle label design that replies on clichés, at least in their ‘usual’ treatments. Updated, Modern/Retro treatments all possible, but overall the impression given by this label should be of a highly-crafted, youth-centric consumable. Artisanal touches encouraged - ‘crafted’ typography, ‘crafted’ visuals should reinforce a cohesive, tight brand package that feels customized and fresh, whether the treatments are antiqued or not.
This is a price line product that will be at the lowest price level. It will be in a plastic bottle that has a defined ridge near the top and bottom of the bottle. The label will need to fit in-between this. Die cuts are OK. The max height is 4.75 inches x 3.25 inches It will only be sold in the 750 millilitre size bottle. We have attached a photo of the bottle.
CA$399 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ideas AP collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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