Great experience! Very happy with the designs and the design process.
Have worked with idoballyhoo on two projects thus far. Very quick, efficient, patient, and extremely creative. Starting a 3rd project now. Thank you for helping me prepare the launch of a consistent and well designed brand!
- kristy hV
Fantastic designer. Max won our first contest and we went back to him for two other 1-to-1 projects and both were fantastic designs.
Wonderful work with our logo design and great at receiving and applying feedback. Thank you for everything!
How ericPL started their product label journey
I like the use of the white background as its a clean simple design. Sleek.
I like the increased detail on the "back of this design"(the black area) while the front is still fairly simple and clean. This design is not nearly bold enough for our taste.
Simplicity is what I appreciate about this design. Creating some sort of "sub-brand" or "logo" like the UP logo in this design would be great. This design doesn't quite have enough detail to it, ours would need the use of honey themed elements added to make it more categorized by flavour when its on the shelf.
What colors do you want to see in your design?
What industry do you think your business is most related to?
We produce world class mead braggot craft beverages. These are light in flavour and feature fermented Ontario wild-flower honey as the source to create alcohol making them very sweet and delicious. Our Masala Chai Mead if part of our "Ancient Tea Mead" series of products. Smooth, complex flavours of vanilla, cinnamon, cardamom, organic cloves among other spices make this like an alcohol chai tea latte without the cream and much sweeter.
Description of the product target audience
Alcohol purchasers over the age of 19, typically between 22-35 and appeals more to women in our findings. Someone who would traditionally purchase canned ciders, wine, or ready-to-drink beverages and is used to spending $3-5 dollars per "beverage" that they buy at retail.
Income level: $50,000+ individual or $80,000 combined household
Appeals most to a customer who has tried hundreds if not thousands of other beers or ready-to-drink beverages and is looking to experience something new. Mead if argued to me the oldest alcoholic beverage to have existed and made mostly famous by vikings, and medieval royalty. Our mead braggot style however are much lighter in alcohol, 5% and are higher in carbonation making them what we call session meads and appeal to just about anyone looking to try a new take on an old category of alcoholic beverages.
We are looking to create a very sleek, minimal "slim" can design to increase excitement around this product line changing over to 296mL (10 fl. oz) cans. The fact that it is "NEW" can be incorporated in a small way to make it very obvious to our customers that this is a innovative new take on this style of beverage and justifies their attention to pick it up and observe the rest of the design. We want the fact that it is made with honey to be shown visually in subtle ways throughout the design that can be used to create continuity between our other lines of meads that we make. This can include the use of honey combs, bees, honey stir sticks, honey pots, etc we are open to suggestions but would like this detail to in one sense, scream the fact its made with honey but done in a subtle way like a silhouette, or in the patterns, cartoon imagery etc.
The use of shiny materials can be used and is encouraged as well as the use of matte finishes in other areas. The idea of incorporating the beer/honey imagery through a similar design to that seen in "henna tattoos" thus appealing to more of a female demographic. If this can be done in a subtle way or as small features included in special spots of the can.
Designs from high end premium craft ciders, cold-filtered coffee, and other up and coming artisanal products should be a strong inspiration to the overall design of this mead product.
What to avoid
No use of stock imagery. Must be an original design that is very sleek and minimalistic so exceptionally busy designs should be avoided. No medieval interruptions and preferably no vikings references as well. Though if Viking imagery is included make sure this done in a very modern way or it will not be selected.
This is our company logo, it can be put very small into the corner/on the back just stating that this Masala Chai Mead is made by us.
This is our current label that plays on the idea of the Hanna tattoos but could be vastly improved upon.
This is the template you should use to design your graphic. Make sure the "front portion" of your can design is created near the centre of this template as we are going to make this a sticker label so we want the "seam" to be as far away from the front artwork panel as we can.
We like the use of matte black and yet has features of shiny metal coming through as well from the can. We have the ability with our supplier to create clear sections on the can which will allow for shine to come through from the metal can.
We really like the simplicity of this brand and the warmth that comes from the stylistic font used for the modern times part across all of their different products. Differentiated only by the colour and 3 simple words on the front between each of the sku's.
We love the idea of a design wrapping around the can to create an image when multiple cans are lined up. We have done this for some of our other products where our main character Cornelius is fighting a giant opponent.
This is a very beautiful and simple brand that we like a lot. The idea of a uniquely our own bee that we can put on the front of our honey based products would be great.
The simple use of the black and the contrast it provides against the modern honey-comb pattern is really intriguing.
The division between the yellow "honey" section of this design" and the clean simple white on the bottom create a very nice visual interest.
This is one of our favourite beer brands because they have reoccuring characters show up across all of their brands. Their logo and fonts used are very simple and easily identifiable as their brand. We'd love to see a similar idea of a reoccuring character (perhaps a bee) that could be used across all our mead products.
The overall simplicity of this can is very nice and visually appealing.
The simple use of the lobster silhouette is a great example of how we'd love to see a bee or honeycombs, or other honey imagery incorporated into our can design.
The more modern interruption of the bees in this graphic are what we prefer versus the simple 2D traditional graphics we have made ourselves seen on our current label design.
The use of a different colour across multiple flavour beverages is what we'd like to incorporate into our can designs. We also like the idea of a simple "landscape" design included on the can. Perhaps a scene of a honey farm where hives are being tended to by the bee keepers.
This graphic is very intriguing to our eye and the eye of our target customers. We also use a similar character on our beer brands that would be great if it could be incorporated somehow into our mead products as well. In a more subtle way ideally versus this example but the striking imagery we through was important to include.
We like the idea of a custom shaped label that adheres to the 296mL can to further differentiate itself on the shellf. Also allowing for more shiny metal to show through would be good.