Progel intends to launch its first functional beverage in early 2013. This product will be juice based, and will be the first beverage possibly in the world to contain Omega-3 and probiotics. We need a label for this product that stands out from all the other juice products in the market. therefore we don't want to focus on the juice aspect with lots of images of fruit etc. the main focus is on the innovation and the unique ingredients.
In addition to probiotics and Omega-3 the product will also contain Calcium and Vitamin E and C. We will not be making any health claims on the label as consumers are aware of the benefits of all the ingredients.
The product will be targeted heavily at women aged 25 to 50. The brand name for the product is perkii - Feel Great Everyday.The label design should be simple, fun and a bit cheeky. we obvioulsy want the perkii logo as well as the main inlcuded ingredients. We intend to have at least three variants based on the same core health ingredients mixed with different flavours. the three flavours are yet to be decided on so the design needs to be adaptable. However for the purpose of the design we will use apple and mango juice. we need to say on the label that the product is apple and mango juice with added probiotics and Omega-3.
I have attached a photo of a label I designed my self on the bottle.
teh bottle will be a 250ml round bottle approximately 16.5 cm high and 5.3cm in diameter. the label will be a wrap around self adhesive label that should measure approximately 8 cm tall and 15 cm wide. the main focus will be on the front of label, however on one side of the label we want a panel with a bit of the Progel story. the other side will have the nutritional panel, the ingredients, compnay name, address, bar code etc.the nutritional panel is not yet complete but will inlcude the basics for Australian food products as well as fatty acids EPA and DHA, calcium, Vitamins e and C.