WishGarden Herbs got their new product label by running a design contest:
New product label wanted for WishGarden Herbal Remedies, Inc.
Check out WishGarden Herbs's Product label contest…
Food & Drink
WishGarden Herbal Remedies is a Boulder, Colorado-based company that produces medicinal botanicals (“tinctures”), teas, and body care products that are developed using proprietary herbal formulations. The Company’s products provide natural relief for a number of physical and emotional disorders, ranging from colds/flus, digestive issues, insomnia, pollen/allergies, stress, and much more. The Company’s products are distributed via relationships with many of the foremost retailers, including Whole Foods, Pharmaca, Sprouts, Vitamin Cottage, King Soopers, as well as through regional, independent stores such as Mother’s and Lassen’s. Our retail partners display our product in one of two ways: • A shelf or two of 1oz tinctures (typically next to our 3 main tincture competitors); or, • By Category (cold, allergy), which means they are surrounded by numerous competitors. As a result, the WishGarden design needs to stand out in a sophisticated, bright, and healthy manner, one that draws the eye to it, and makes it very clear what the product is. The Company’s target audience is comprised of that wide swath of individuals who are interested in healthy living and sustainability. Individuals who make up this audience are often referred to as “cultural creatives” and are characterized by their 1. Interest in the relationship between global economies, cultures, environments, and political systems, 2. Belief in the interconnections of mind, body and spirit within individuals 3. Propensity to purchase natural/organic products. Within this broad audience, WishGarden finds many of its consumers to be in the Baby Boomer or Gen X categories. More specifically: • Women, ages 35-60 • Educated • Have at least one child Our secondary audience, however, is comprised of “Millenials.” This is a younger set (18-30) who are very open to buying natural products and who tend to do a fair amount of researching before buying. The WishGarden consumer base is a vocal and enthusiastic one. To see some of our customer comments, please visit our Facebook page at http://www.facebook.com/WishGardenHerbs We would like to be able to express within the design of the label that joyous enthusiasm for the product that our consumers express.
What's your vision?
We need 1 label design in 4 different sizes. The labels will be on brown glass bottles. As such, the label will need to be designed so that it can easily be manipulated to fit those sizes. The bottle sizes are: **.66 oz (file: WGH_66) 1oz (file: WGH_1oz) 2oz (file: WGH_2oz) 4oz ** Please note that the .66 bottle has a “pump top” whereas the other bottles have droppers. Label Sizes are as follows: .66 oz - 1 3/4" h x 3" w 1oz - 1 3/4" h x 3 7/8" w 2oz - 1.875” h x 4.625” w 4oz - 2.25” h x 5.75” w For purposes of this design prototype, we would like the “test” label to be for the .66oz bottle and for the Kick-Ass Immune Product. For more information on Kick-Ass Immune, please visit http://wishgardenherbs.com/products It is important to note that the label must meet certain informational and FDA requirements. The specific requirements are noted below. In addition, a file has been provided (file: Index_to_Label_Elements.pdf) that provides an index for each of the elements. The index notations have been included below next to the associated branding/informational element. Branding elements. • Imagery (Br1) • Logo (Br2) • Product name (Br1) • Product name subtitle (Br4) • Website URL (Br5) • Company statement(Br6) Required elements. • “Dietary Supplement” (REQ1) • Fl. oz & ml (REQ2) • Lot Number & expiration date (REQ3) • Barcode (probably the same size that it is now) (REQ4) • FDA statement, contained within border (REQ5) • Supplemental Facts/Ingredients (REQ6) • Manufacturing information (required: city, state, zip) (REQ7) • Shake Before Use (REQ8) • Space for a small QR code (next to barcode) (see UNF2) Variable, product-specific information • Product Claims (Var 1) • Supplement Facts (Var 2) • Ingredients (Var 3) • Other Ingredients (Var 4) • Suggested Use (Var 5) Unforeseen Drop-ins and Future Elements • Callouts or Tags (UNF 1) • QR Code Symbol (UNF 2) • Notation System (UNF 3) To access the logo, please use the elements (WishGarden Herbs) in the AI label file.
WishGarden Herbal Remedies is looking for a clean, uncluttered, bright, and “healthy” design. The natural products aesthetic has evolved and we would like to be seen as participating in that evolution. We are including a file (brand_images) that displays some of our competitors as well as a number of other products that are forging this new aesthetic. Of our competitors, we particularly like Urban Moonshine. We also like the Acure brand. We are quite open to the artist expressing his/her creativity in terms of the palette; however, we are partial to colors associated with the Southwest of the United States (Northern New Mexico, for example). Our current logo/ palette has blues, greens, magenta, and we like those colors, but are open to exploration. The main canvas image (of the valley) can be treated differently: resized, worked in with the logo, expressed differently via imagery or geometry, etc. It is important to note that we don’t want partners and users to have to “re-recognize us”; rather, we would like them to be delighted that their job of recognition was made easier by the label upgrade and that we are working to be creative. Because our products are most often viewed on the shelves of our retail partners, we are especially interested in seeing how the product name, dietary supplement logo, and logo can interact in a more visible and prominent manner, with special attention needed on the product name. Where possible, we would like the textthat is currently in black to remain in black (but again, open to exploration).
$599 Gold package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
WishGarden Herbs collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our target audience is millennials (age range 21-36) seeking well-being and a healthy lifestyle. It will be consumed in
consumers of 30-45 age group, corporate/business people
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.
21 years old and up!
Target market is age 7-80. Anyone who can indulge in sweet treats without any medical concerns. Anyone who enjoys baking
Men and Women - ages 25 to 60 yrs old. Health and well being enthusiasts