Primal Café is seeking to design a new label for its Primal Chai range.
The three product variants would include:
Primal Chai – Rich (Strong)
Primal Chai – Vanilla (Sweet)
Primal Chai – Sugar Free
These Chai drinks are intended packed into single serve, PET straight-sided bottles, somewhere between a 200ml (Starbucks Frappuccino) ~ 300ml (Iced Spressos from New York Coffee Company).
Our target market is a health conscious consumers...especially women aged 25-55 and who would be regular purchaser of the premium café range of coffee’s etc.
We have no preconceived ideas of how this brand family should look but the three variants should be easily distinguishable from each other.
Some of the concepts that are represented in the brand include: Natural, Flavour Enhanced, Healthy, Honest, Uniqueness, Essence, Pure, Indulgent, Real, Innocent, Naked, Raw, Unrefined, Primal.
We would like to label to represent a high-end, premium product that is both pure, natural and authentic as well as bold and strong. The flavor experience is an essential aspect of this product. Chai is a traditional beverage but we would like to brand to reflect a modern take on this traditional drink. Despite being a pure and natural product, we have not needed to use artificial flavours or flavour enhancers to create a truly authentic chai experience.
The label is a rectangular wrap-around label on a straight-sided bottle.
The anticipated label will be 7 -1/8 inches wide and 3-1/2 inches high. The central facing panel of the label is approx. 3-1/2.
The Side or back panels of this label should have provision for a Nutritional Facts Panel, Bar Code, a QR Code, Manufactures name and address etc and a short description of the product.