MtnStateBrew got their new product label by running a design contest:
New product label wanted for Mountain State Brewing Co.
Check out MtnStateBrew's Product label contest…
Food & Drink
We are a full scale distributing micro-brewery and multiple pub & restaurant location in West Virginia, with plans to distribute bottles in West Virginia and neighboring states. We pride ourselves on being WV born and bred, reflected in our slogan, "Born and brewed in West Virginia." Website: http://mountainstatebrewing.com/
What's your vision?
We are entering into our first bottling experiment, and need a beer label designed for one of our signature brews. The winner will be considered for packaging design (six pack box & case) as well as our 3 other bottled beer labels. Attached is our current label design for the Seneca Indian IPA. We are wanting to incorporate the main color, the brown lettering color, and arrow head icon in the middle, into a much more modern, professional design, keeping the rustic West Virginia, outdoorsy vibe in mind. This exact arrowhead doesn't need to be used, but a similar arrowhead of some kind as the main icon. Feel free to deconstruct this totally, but we will need to keep the same basic colors and arrowhead representation. The idea behind the name, is naming an Indian Pale Ale after the Seneca Indians that used to roam the mountains here in WV. In a lot of our designs (http://mountainstatebrewing.com/the-brews/) we use a rhododendron leaf.. as seen in the IPA label. This would be a nice addition if done well, but not required. A much better version of this leaf obviously. Somewhere subtly, we'd like to work in our slogan, "Born and brewed in West Virginia." And our main logo should be incorporated somewhere - not necessarily in the main design - also attached. We do not need a neck label designed. Other requirements: - Dimensions: 3.5" x 7 1/4"- The description: Mountain State Brewing Co.'s Seneca IPA is an ode to the Native American Seneca tribes that once traversed the rolling hills of West Virginia - calling its lands, and bountiful hunting grounds "home". This highly hopped, moderate bodied beer is tuned perfectly to provide the hop explosion that IPA fans seek, without the lingering bitterness. - small space for UPC code - standard Gov't warning - brewery address Mountain State Brewing Co. 1 Nelson Blvd. Thomas, WV - web address: Visit us online at: mountainstatebrewing.com - ABV %: 5.2% - 12 FL. OZ. Artwork requirements: Die line would be the 3.5 x 7.25". Then a 1/16" bleed extending beyond the die line, as well as all text pulled in 1/16" from the die line. Attached also is a screenshot of our new tap handle design, to get a feel for our brand, and the rustic feel we go for. We'll also be having circular stickers designed for the middle of these (where the Almost Heaven Amber Ale is), dependent on the beer bottle label design. And again, the winner will be considered for the packaging design, as well as our 3 other bottled beer labels.
Thanks - looking forward to seeing everyone's work!
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
MtnStateBrew collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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