We have an existing label for our Daily Man Tea, but, it turns out we are much better at creating label designs that are targeted to women than to men. We need help. The product is outstanding, and should be part of every man's health + handsomeness arsenal.
But it needs a complete revamp, possibly even a name change. We originally wanted to call it "Men's Health Tea" but Men's Health magazine dominates search engines. We are open to name revisions. Currently it is called "health + hide enhancing Daily Man Tea". Guys chuckle when they see it, but I don't think it appeals to them as something they want to drink. Too playful, maybe?
We would like a label that appeals to men 30-55 and on, can be photographed well, and will appeal to magazine editors. Think Men's Health as well as Forbes. The labels will be applied on silver tins with silver lids, and will appear on grocery, salon and boutique shelves around the country. We may also do a separate website for this product since our existing website is very much "girl". That will be the next project.
Label must be easily printable using digital label printing equipment (vs flexo), be sharp and just overall manly in a sophisticated way rather than an AXE way. I've included a few graphics we have rights to from the artist, Andy Smetanka. I like them but am not attached entirely.
Our logo (attached) should probably have the "health + beauty" removed for this project. I've included a picture of our Daily Beauty tea and Nightly Beauty Tea, which the packaging has been popular.
I've attached language, and a seal to our social project. Please also include a recyclable seal of your choice.
Current site for this product: http://bijabody.com/products/man-tea (I know. pink and feathers do not appeal to most guys. working on it)