deji got their new product label by running a design contest:
New product label wanted for Bad Boy Bangers
Check out deji's Product label contest…
Food & Drink
We are a new start up based in the most populous city in the world, Shanghai, China. Our initial audience is the young (20 – 40s) expat and young forward thinking and trendy Chinese. We make awesome British style sausages in a range of traditional and experimental new flavours. At the moment we have a 6 pork flavours, 2 chicken/duck and a vegetarian. We also make home cured bacon. Two words I would use to describe us are passion and fun.
What's your vision?
We want you to help us create a label for our range of sausages and bacon that reflects the spirit of the brand. The real meaning of ‘Bad Boy’ is punch in your mouth awesome taste and of course ‘Bangers’ is a term used in the UK for sausages, so we use the term Bad Boy playfully. Look and feel: The design should center around the brand name, Bad Boy Bangers, which should be quite prominent and would be nice if the main element of the design could work as reusable logo/brand image on other material (like a letter press style business card for example). Would like the design to reference the heritage of British butchery trade but with an obvious contemporary feel/elements. I’ve attached a document with some pictures as inspiration which includes tattoos (the bad boy element) and some crests and other signs (more of the traditional angle). Use as inspiration but don’t feel limited. I guess main thing is something bold, stands out and clearly has the brand name. Label info: I’m looking for two main labels one for our line of sausages and another for the bacon. The label for the sausages should have a way of indicating the type of meat used for the sausages in the pack (Pork, Lamb,Beef, Poultry, Vegetarian). This could be as simple as silhouette symbosl of the type of animals included somewhere on the label which can be circled/ticked with permanent pen when packaging. In addition I would like 5 simple small round labels (3cm diameter) each featuring one of the animal symbols that can be stuck on the back of the packing The label for the sausages should include the tagline ‘delectably good gourmet sausages’ and for the bacon ‘delectably good dry cured bacon’. There should be a space available somewhere to handwrite the flavour and the date the sausages/ bacon was made. There should be a small area on the label for the usual short cooking instructions and little blurb about the company, can give further info once we progress. We don’t need barcode or nutritional info. Packaging: 20x30cm silver foil backed heat sealed bags (see attachment). Label format: Main label 10x15cm portrait and mini circular 3cm diameter label.
Finished art files to be submitted in Adobe Illustrator vector files, as well as a .jpg, .png. This will allow us to make some future edits particularly the inclusion of Chinese text which is still to come. We would hope to be able to continue working with designer however on future projects.
£339 Silver package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
deji collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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