lennart.bachleitner got their new product label by running a design contest:
Product label trend drink - SUN DOWN SELTZER
Check out lennart.bachleitner's Product label contest…
Food & Drink
Other color requirements
Currently we have 2 flavors / varieties: LIME and PASSION FRUIT. These are intended to be improved in design. For each taste/variety an improved design should be created. (Both neck and belly label) Almost all market participants have white labels with simple designs. - Basic color label = white - Font = Black - Use a maximum of 2-3 colors for variety recognition = color freely selectable. Should fit to the taste/variety. (Example: Lime = green and not blue or pink)
SUN DOWN SELTZER
SUN DOWN SELTZER
Description of the product
We need a further development of our belly and neck label for our new drink "SUN DOWN SELTZER". The drink is a Hard Seltzer. This is a carbonated and alcoholic beverage with aroma (main ingredient water). The genus is mostly unknown and new in Germany (since this year). Currently we have 2 flavors / varieties: LIME and PASSION FRUIT. In Step 1 we would like to get an improved design for the PASSION FRUIT flavour/variety. (Both neck and belly label)
Description of the product target audience
target group: - young - male and female - 18-35 years - outgoing, active.
Our product features: container: The product is produced in a white 0,33l longneck bottle. The drink is transparent. (Main component water) font: Graphics (Bold, Bolditalic, Light, Regular, Medium) ---------------------- Fixed components of our belly label: - The word and figurative mark " SUN DOWN SELTZER" (sun with writing) remains. - Lightness and simplicity of the label should remain. - PASSION FRUIT remains as a taste/variety. Fixed components of our neck label: - On the neck label the taste/variety should be recognizable by a fruit image. ---------------------- Design belly label - Format: 105 mm wide x 95 mm high - The genus "Hard Seltzer" must be more clearly/impressively/larger visible on the belly label. - We wish for a brighter/ more intense yellow for the sun - Flavor/variety must be recognizable by color - The separation/horizon line should also indicate the taste/variety in color. (So far: Purple stands for PASSION FRUIT.) - The shimmer below the horizon line should also be color-coded to match the flavor/variety. - The alcohol content must be more clearly marked and should be adjusted to 4.5% alc. - Lightness/simplicity should be retained. - Renaming of the variety "PASSION FRUIT" to "PASSION ------------------------ Design neck label - Format: Punch see appendix - On the neck label the taste/variety should be recognizable by a fruit illustration. The fruit should look tasty and refreshing. - Neck and belly label should be consistent with each other. - The attributes "SPARKLING", "REFRESHING" and "NATURAL" can be represented differently. The attributes are not obligatory to use.
Belly label 105 mm x 95 mm Neck label approx. 112 mm x 57 mm (for exact punching see appendix)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
lennart.bachleitner collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
DenjakArt created a unique logo for my design contest and then provided a number of different font options. I'm very happy with the result!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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