The Milano Plus brand is a line of blended oils (grapeseed oil and canola oil, olive oil and canola oil, avocado oil and canola oil, etc). These are value blends for the budget conscious consumer.
Description of the product target audience
The target market group is the Hispanic consumer that is on a budget and looking for a healthy yet great value product. These consumers are generally lower income and reside in California, Arizona, New Mexico, Texas, Florida, and New York. Many of these consumers have limited fluency with English so the label must state the benefits of the product in both English and in Spanish.
The design we are looking for must embrace the Hispanic culture and be centered on Hispanic imagery and tell a vibrant, colorful story while creating a sense of trust for the Milano Plus brand. We want one label designed (Milano Plus Grape Seed Canola Oil Blend) that can be changed with only a slight modification so it can be used with all of our other blends. Please refer to our website at http://www.bmausa.com to see the current line. The logo can be changed if deemed in the best interest of the design and the label should be colorful and eye catching. If you refer to the Pompeian website you can see how all of their label have the same overall look and can easily be adapted with very little change to work with all of their flavored extra virgin olive oils. We need a label that will work like this.
What to avoid
Please use royalty free imagery
Originally this was one label. We want two labels. The dimensions are: front label is 5" X 3.25" and the back label is 3" by 2.25"