bart U got their new product label by running a design contest:
A product label for an insect repellent based on African lemon eucalyptus oil
Check out bart U's Product label contest…
Medical & Pharmaceutical
In2Care BV is a Dutch company that develops products to control insects that cause nuisance biting or transmit diseases to humans (e.g. mosquitoes). Our key values are that we want to develop products that are green, user-friendly, and affordable. The current product (a spray flacon of 200 ml) for which we need a label is a natural mosquito repellent based on the oil of the lemon eucalyptus tree. This oil originates from Africa and therefore we are looking for an African ‘look and feel’ for this label. However, this repellent is a healthcare product and the label should therefore also look ‘medical’. We realize that this combination of an African look and medical product label is challenging, yet encourage you to design a label that ‘stands out’. If customers walk into a supermarket or outdoor store and stand in front of a shelf with various mosquito repellent products, our product should be visually ‘different’. A good example for this is the Australian Kangaroo wine for which a very simple logo (a yellow diamond with a black kangaroo) resulted in superb differentiation from the myriad of other wine labels on the shelves. We are looking for something similar.
What's your vision?
The repellent for which we need a logo is not only for repelling mosquitoes – it also repels other insects, and so is an ‘anti-insect spray’, or ‘insect repellent’. Either one of these names or 'bug shield' can be used on the label. So as a text we are considering: In2Care (top of the label, small; see the attached file with an example of this) Anti-insect spray (larger in centre) With African Eucalyptus oil (bottom or below, smaller) or In2Care (top) Insect repellent (larger in centre) With African Eucalyptus oil (bottom, small) or In2Care (top) Bug shield (larger in centre) With African Eucalyptus oil (bottom, small) It is important that you add the following: DEET Free Repels for up to 6 hours Safe for kids (3+) – this can also be a visual (like a funny kid’s head with ‘3+’ embedded) Important: The size of the logo will be 60 mm (width) x 110 mm (height). Note that the bottom 25 mm needs to be reserved for product information (see attached file). This effectively gives you 60 mm x 85 mm to develop your artwork with the above text. Note that this is not a big-sized label, which will likely minimise the level of detail you can use on it. You can add the info for the bottom 25 mm (see the attached example – the info and font sizes need to be the same). Look and feel: We see the repellent as offering a ‘shield’ to insects, and have thought about African shields (like the ones used by Maasai warriors) for example. This is not a binding wish, but an idea to get you started. It is a green product that originates from Africa, and this is what we would like to see reflected in the label. To see the wide range of insect repellents (and understand how the label should be different to differentiate itself) type ‘insect repellent’ in Google and look at the images. Bottle: The bottle itself (see picture) will be one color (likely white), and the lid of the flacon can have a different color (but no pattern on it). The label should therefore ‘match’ with the white or one-color ‘background’ and lid. Expected consumer profile: Repellents in supermarkets are likely to be purchased by adults (and likely by women during shopping). Often such repellents are bought to protect family members (including children) so it is likely that this buyer is between 30-45 years of age. In outdoor stores the clientele maybe a bit younger (backpackers in their 20s and 30s). The label should appeal in color and design to both these target audiences (in the USA, Caribbean, and South American markets).
Further info in attached document. The example in this file shows what sort of label we have in mind. However, this concept is not binding and we encourage designers also to come up with completely different artwork.
€379 Silver package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
bart U collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Son las grandes flotas de automóviles que suministran vehúclos a particulares y que el particular debe ver la etiqueta c
Our client can be male or female. They are very discerning and has great taste in everything from fashion, interior desi
Veterinarians. Pet clinics. Meat producers. Looking for innovative products.
Check out other medical & pharmaceutical design inspiration
We love talking design:
5 days ago | 11 min read
last week | 16 min read
2 weeks ago | 9 min read