We want to design a small label (max 50mm diameter) it doesn’t have to be round. The label will be supplied free of charge with all new uBins so if a customer wishes to apply it they can. The label’s job will be to promote the fact the bin is 100% post consumer recycled plastic. Why do we want this message? Because, the bins are used for commercial environments a) it is a way for the company/school or whatever saying to its staff and visitors “we are really green, we provide recycle bins and they are made from post-consumer waste so we are really clever and gone and got the best, greenest ones money can buy” and b) it promotes the uBin as being green so when a prospective customer sees them and sees the label and the bins they take note and go “oh those bins are nice, and they are green too they are 100% post-consumer, I must take a photo so I can buy some for my company and get a promotion for doing such a good job!”
The consumer will obviously be free to put the label where they like but we imagine they will put it on the top face of the grey lid https://www.flickr.com/photos/green…2012402519 this is 50mm wide before the radius of the edge begins.
In terms of styling, whilst our brand and products are fairly plain but elegant (we hope!) we think this label might need to be quite explicit, punchy and loud because it’s quite small and it’s a big feature to put across. We thought of fruit labelling as an example of little labels with a big message (usually the brand). But having thought about it when you see consumer goods in stores they often have this kind of label on a product to shout out a USP.
Some more ideas we thought would be good to have but are not mandatory:
- should be mostly or at least contain green (colour)
- Should perhaps contain recycle triangle on there somewhere maybe in the background to make viewer understand the USP relates to recycling.
- Needs to mention ‘uBin’ in text so perhaps, ‘the uBin is 100% recycled post-consumer UK waste’ (we also think making some of those words bigger than others is a good idea, uBin does not have to be very big, the eye catching is done by the other points and once the viewer is drawn in they can see ’uBin’ on there. There is no other reference to uBin on the product at this point in time).