RobertFrazer got their new product label by running a design contest:
Premium Wine Label
Check out RobertFrazer's Product label contest…
Food & Drink
We are an Australian winemaker that exports wine to Asia. Our wine is different to normal red wine as we have a unique blend of blueberry wine and Shiraz red wine. Consumers in our target markets believe drinking red wine is good for their health. Blueberries are very healthy. Therefore, our Blueberry Shiraz wine is perceived to be even healthier than normal red wine.
What's your vision?
A striking, sophisticated and premium wine label(s) that makes our product stand out on the shelf. Our wine is the only Australian produced fruit and grape wine available. It is a premium product. It needs to stand out on the shelf where it will be placed next to dozens/hundreds of normal red wines. The majority of our target market are not fluent in English. Therefore, we want a creative device that will aid recognition. Our initial thoughts are for a bird image. We like the idea of a lorikeet (an Australian native parrot) but coloured red and blue (as opposed to the normal rainbow colour) as this will reinforce our brand name of "Blueberry Red". On the label(s) we want: Company name: "Frazer Estate" (elegant font, like Olde English) Brand name: "Blueberry Red" (must be easily readable) Product name: "Blueberry Shiraz" (must be easily readable) Year: "2015" Origin: "Product of Australia" Vol: "750ml" Alcohol: "12.5% ALC/VOL" We are using a standard claret wine bottle (straight sides). The label(s) should be no more than 10cm wide and 10-12 cm high.
Bold, simple, elegant design. We like black background with warm/bright gold, deep blue and warm red. Attached is a document showing our thinking in more detail. We are really open to what design we use as long as it meets our overall requirement for professionalism, elegance, premium, luxury and uniqueness. Once again, we want the label to really help the product stand out on the shelf and be easily recognisable for non-English speakers/readers.
A$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
RobertFrazer collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
This was a job for a unique design for a new niche canna oil vape company. Nancy was very professional. She listened to my desires and goals with this project and then began providing work samples. The work became closer and closer to my vision until we reached my goals. I am very happy with Nancy's design work and would recommend her for any creative and design needs. Excellent Service!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Any beer enthusiast. Gender: probably mostly men, but it should also attract women. Age: 25-55 income level: medium to
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
21 years old and up!