Pirathon needs a new wine label & cap design. The themes to keep in mind are premium and classy. Average cost per bottle is around $80.
Pirathon is altering their product line to include four brands: Pirathon Blue, Pirathon Silver, Pirathon Black and Pirathon Gold. The thought is that we will use a similar design for all wine labels / caps, and that some element of the design may vary in color from brand to brand. Pirathon Black and Pirathon Gold are more premium than the other brands, so the labels for those brands may look nicer. This project is for the label for Pirathon Black.
There were a couple of complaints about the current label:
1) I don’t like the sideways printing of the description. Every bottle I’ve looked at is easy to read, this sideways printing makes it harder to read.
2) Pirathon would like to make it more obvious that the wine is produced in Australia, without being too flashy about it. Yellow Tail wine is from Australia, and they use a bright Kangaroo. The bright Kangaroo is too much for our audience, but it would be nice if viewers can easily recognize elements of the design as being from Australia.