elizabethlynvargas got their new product label by running a design contest:
Premium Vodka Bottle Label
Check out elizabethlynvargas's Product label contest…
Food & Drink
Description of the product
Vargas Vodka is a Californian born Vodka. Designed for the social elite, Vargas Vodka caters to the finest of what life has to offer. This highly sought after alcoholic beverage, will leave little to be desired. Vargas Vodka will be the crown jewel of California but will be world renowned for craftsmanship, quality, and taste. Vargas Vodka, a California original, a California treasure. ~JSJ
Description of the product target audience
This product is purchased and enjoyed by established professionals with refined and discerning taste. This consumer can afford premium luxury brands, purchasing goods that define status and prestige. ~JSJ
Vargas Vodka is looking for a label design to be the centerpiece of the brand. Essentially we are looking for a label that looks like an old-world Spanish Map (hand-drawn, sketch, sepia, and weathered), the kind that Spanish Explorers, Conquistadores, used to navigate through the California coast. We are looking for a simple design that is not busy. The label should incorporate key design elements of 1) Logomark: Compass, Logo Type: Vargas Vodka, and some connection to Califia, the island queen of California. Please refer to the attached PDF for inspiration The Story “Around the year 1500 California made its appearance as a fictional island, blessed with an abundance of gold and populated by black, Amazon-like women, ruled by Queen Califia, whose trained griffins dined on surplus males.” Logotype Vargas Vodka is set in a traditional old- world font with stylings used by cartographers of the Spanish Empire. Keywords: Spain Explorer Heritage Map Cartographer Logomark The Vargas Vodka insignia is inspired by the explorers that took to the seas to search for new opportunities. The compass is recognized as the universal reference tool to search and find adventure. Keywords: Compass Mariner Nautical Map Direction The California Connection - The Story Fabled griffins represent the guardians and protectors of Califia, the island queen of California. When Spanish explorers first set sail, they searched for the legendary Island of California. Keywords: Divine Power Guardian of the Divine Inspiration and Resources https://en.wikipedia.org/wiki/California#History https://en.wikipedia.org/wiki/Calafia https://en.wikipedia.org/wiki/Griffin https://www.loc.gov/rr/hispanic/frontiers/gutierrz.html https://press.uchicago.edu/books/hoc/HOC_V3_Pt1/HOC_VOLUME3_Part1_chapter41.pdf ~JSJ
Open to Suggestion but the label should fit a standard 750 ml vodka bottle.
Every design category has flexible pricing for all budgets. Product label starts at $299.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
elizabethlynvargas collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
People interested in alternative medicine, natural products, holistic lifestyle - Female, 35, US, 45+/year
Please see the Brief attached
This is to market entirely to women, 30-55 age. 75K+ income households single, 150K+ household. To be sold at retail in