casoncrane got their new product label by running a design contest:
Premium & refined coffee label needed to form core of new brand identity
Check out casoncrane's Product label contest…
Food & Drink
Explorer Cold Brew
www.explorer-cold-brew.myshopify.com (password Frankie)
Explorer Cold Brew
Description of the product
We make premium, personalized, and portable cold brew concentrate that comes in a variety of flavors and caffeine levels, so you can get the boost you need at all different times in your day. Our product is specially crafted with help from some of the most renowned coffee roasters and tasters around the world and is extremely high quality.
Description of the product target audience
Our target audience are affluent 20-40 year olds who are avid coffee drinkers, in the US.
I need a label design for my product. Each bottle of concentrate is small - only 2oz - so the front label needs to strike a balance between presenting necessary information and giving a clean & refined, premium appearance. Here's a pinterest board of designs I like: https://pin.it/2kx2RZQ. The bottles are 2oz french square bottles (see exact bottle here https://www.packmyproduct.com.au/60ml-2oz-french-square-clear-glass-bottle-with-aluminium-wadded-cap.html). The label panel dimensions are 0.909in w x 1.985in h on each side. The front center panel is the most important. It should include: 1) the name of the company ("Explorer Cold Brew Co"), the flavor ("Italian Black"), the caffeine level ("Low Caffeine - 60mg"), the bottle size ("2 oz"), the concentration amount ("8x Concentrate"), the slogan if there's room ("Choose your adventure"), and some sort of visual design/illustration. I’m not specifically asking for a logo here - I don't have a logo yet because I'm really struggling to find a logo I like that works with such a small label, so I’m focusing instead now on just making label really nice, and hopefully using that as inspiration for a logo later on. For the right side panel, this is where the nutritional panel will go. Standard nutritional panel. For the left side, this is where the instructions will go. For the instructions, I want little icons next to text. The steps are as follows: 1) Pour concentrate into glass with ice. (with image of cup with ice in it as icon), 2) Refill concentrate bottle with milk or water and add to cup, 3-4 times based on personal preference. (with image of little bottle), 3) Stir and enjoy! (with icon of full cup with ice and drink in it) On this panel, I also want to include the following: "Specialty third-wave coffee, cold-brewed 18 hours" "Hand-picked, organic Ethiopian coffee beans" "Artisanally crafted & tasted in the U.S.A." The best place to look for design and style I like is the Pinterest board here: https://pin.it/2kx2RZQ.
What to avoid
It needs to look premium. I have a pinterest board with the type of branding I like: https://pin.it/2kx2RZQ. Please check it out.
Each of the three panels has the following label dimensions: 0.909in w x 1.985in h.The bottle itself is a 2oz french square bottle, 3.4in high, and 1.4 in wide. The exact bottle specifications are here: https://www.berlinpackaging.com/4225b05-b-2-oz-clear-glass-french-square-bottles-cap-not-included/
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
casoncrane collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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