andrewyk got their new product label by running a design contest:
Premium non-alcoholic drink labels for millennials
Check out andrewyk's Product label contest…
Food & Drink
Description of the product
Our product is Jun-Kombucha (a fermented tea drink similar to Kombucha), a healthy non-alcoholic drink. Our drink is designed for grown ups, and is a premium product made from the finest ingredients, including raw honey, green tea and botanicals.
Description of the product target audience
Our target audience is millennials (age range 21-36) seeking well-being and a healthy lifestyle. It will be consumed in a pub/bar (not a restaurant) or at home instead of an alcoholic drink.
A label for a standard 330ml aluminium can. The label will wrap around the can and have three panels/sections - front and two sides (one of the sides will contain text describing the drink and the other side will have instructions/bar code, etc). At launch we have 3 flavours and require a label that will be the basis for all flavours now as well as future flavours. Please design a label using one of these flavours: Hops Monster (Hops flavoured), Juni-Purr (juniper flavoured), or Sunset (rose petals and strawberries). We will speak with the winning designer after the contest to have the final two labels designed. Our product needs to stand out on a shelf (filled with other cans), have the perception of luxury and promise a new experience. The label must convince the consumer to give it a try. The language needs to be positive and the label needs to help them to understand they have upgraded from a soft drink/soda. The product name “Nunc” is Latin for “Now”. The strap line for the product is “Living for now”. 3mm bleed around the label. CMYK. N.B.: We have attached an image (in the other files section) of a very early design we did. We have included it, but we do not want the designer to be tied to anything we have done.
What to avoid
No hand written style text. Avoid primary colours.
93mm x 210mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
andrewyk collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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