lin 6 got their new product label by running a design contest:
Premium fruit pate (fruit paste) from Hawaii
Check out lin 6's Product label contest…
Food & Drink
Other color requirements
No real preference, other than that the product packaging must allow the products to be very eye-catchy and jump out at a customer from grocery store shelves where the product is competing for the customer's attention with thousands of other products.
MAUI EPICURE LLC
Tropical Fruit Pate
Description of the product
“Tropical Fruit Pate” is a very new product category in the United States. In Europe it is known as “fruit paste” such as the quince paste. It is essentially a congealed fruit jam, that can be sliced or cut into all kinds of shapes. Because fruit pastes in Europe are popularly paired with cheeses, we are positioning our entire Tropical Fruit Pate product line as an ideal cheese-pairing condiment that encapsulates the essence of Hawaii. We use only Hawaii-grown fruits, herbs, and spices in our products. Our other product line - Exotic Fruit Jelly is a fruit confection product, and has been widely popular among locals and tourists alike in Hawaii since 2013. The Exotic Fruit Jelly products are currently available at Dean & Deluca, Neiman Marcus, Whole Foods, and many other upscale gourmet grocery stores and gift shops in Hawaii.
Description of the product target audience
Anyone who is looking for something new to pair with gourmet cheese, wine, crackers, to be served at a festive, celebratory, or classy event. Our flavors and textures are new and different from the usual offerings - people don't typically expect to find congealed exotic tropical condiments in the gourmet cheese section. The traditional fruit paste flavors they will find are - figs, quince, cherry, raspberry, pear, apricot (Rutherford & Meyer's line of fruit pastes). Our Tropical Fruit Pate is currently retailed at Whole Foods in Hawaii in clear plastic deli containers. Because our products are extremely delicious, they are very popular in spite of the relatively higher price points. The label design we are looking for must be convincing, and clearly enable the consumer to quickly identify our products as a premium, gourmet, rare specialty product worthy of its price point.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
lin 6 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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