fmetalsi got their new product label by running a design contest:
Premium food brand Berber Kitchen needs a premium label for a new Harissa stir-in range
Check out fmetalsi's Product label contest…
Food & Drink
Other color requirements
Smokey Rose Harissa
Description of the product
Berber Kitchen makes three types of premium, natural, wholesome Harissa stir-in pastes to use as a base for your own Berber creations or as a stir-in (Pesto style) paste for Couscous. Berber Kitchen is a vibrant Moroccan/Berber food brand that creates delicious, premium, wholesome food products that bring people together to share food experiences.
Description of the product target audience
The target audience is 25- 45-year-old 'foodies' who are not afraid to experiment with cooking at home and want something delicious, natural and fresh to try with the family and friends. They love to discover and cook different types of cuisine quickly and easily for themselves as well as friends and family, they want authenticity and provenance in the ingredients they are using.
Berber Kitchen needs a label for a range of three Harissa stir-in paste products in jars. We would like the design of the label to be interchangeable for different flavours of our products instead of having a different label for each flavour. We would like the ‘Berber-Kitchen-Logo.png colours to remain consistent (Please see Berber-Kitchen-Logo.png as a guide), The file named ‘Diamonds.png’ needs to sit under the ‘Berber-Kitchen-Logo.png as these two elements ideally work together in the branding. The name 'Berber-Kitchen-Logo.png' should be prominent as this is the main element of the brand. We would like to use the ‘pattern.png’ file provided in the design also, the pattern colours should change to reflect the different product flavour. We like the labels to have a rustic-modern look using one base colour (Maybe something earthy?) (please see attached images), and really vibrant Moroccan colours that make the labels pop out on shelf. The colours must be appetising as this is a food brand What goes on the jar label? FRONT OF LABEL ARTWORK BOUNDS: W: 40mm H: 40mm 1: Berber-Kitchen-Logo.png 2: Diamonds.png (under Berber-Kitchen-Logo.png) 4: Pattern.png (This changes to reflect the different flavour of the product) 4: Chilli strength (in words), using the same colour used for the particular flavour On the right-hand side we need space to incorporate: 1: Ingredients 2: 5 lined paragraph 3: Social Media icons as well as the addresses 4: Company Address 5: Bar code dimensions: W: 17mm H: 38mm On the left-hand side we need space to incorporate: 1: Brand story: (6 Lines) 2: Serving Suggestions (4 lines) 3: Additional Information (2 Lines) 4: web address It would be great to see the labels mocked up on jars! Looking forward to seeing some really creative ideas
The jar and label dimensions are as follows: Jar size: 125ml Label dimensions Width: 190mm Height: 38mm Bar code dimensions: Width 17mm, Height: 38mm (This to sit on the right side of the jar label)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
fmetalsi collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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