Challenge State got their new product label by running a design contest:
Premium CBD Drink Can Label Design Update - For Fitness Enthusiasts
Check out Challenge State's Product label contest…
Food & Drink
CBD Relax Raspberry & Coconut
Description of the product
Our product is the opposite to an energy drink, it’s a non-alcoholic relaxing drink you would take after the gym, a stressful day at work or when watching the TV before bedtime. Our drink is designed for millennial's to help them relax and prepare them for a good night’s sleep. Challenge State is a premium supplement brand made with the best quality ingredients.
Description of the product target audience
Our target audience is millennial's (age range 24-39) seeking well-being and a healthy lifestyle. They do CrossFit or functional fitness at the gym. They will consume the drink in a gym café after their evening workout, at a sports event, or at home replacing an alcoholic drink or a cup of tea.
A label for a sleek/slim tall 330ml aluminium can. The label will wrap around the can and have three panels/sections - front and two sides (one of the sides will contain text describing the drink and the other side will have instructions/bar code, etc). The labels are printed with metallic ink so the colors catch your eyes. We have 3 flavors and require a label that will be the basis for all flavors now as well as future flavors. Please design a label for flavor: Raspberry & Coconut. Our other flavors are Tropical (Orange & Mango) & Watermelon. We will speak with the winning designer after the contest to have the final two labels designed. Our product needs to stand out on a shelf (filled with other cans), have the perception of luxury and promise a new experience. The label must convince the consumer to give it a try. The language needs to be positive and the label needs to help them to understand the drink will help them relax because of the CBD ingredient. We want a new design, other fonts can be used also. Our attachments are just the old artwork with product info. If you have any questions please contact us through our website :)
What to avoid
Images of fruit
New Label Size: H 125mm x W 180mm with a 2mm bleed. CMYK.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Challenge State collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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