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underdog.informatio1 got their new product label by running a design contest:
by JOHN_✝HE_DES✝GNERWe need a powerful, vibrant energy drink can design
Check out underdog.informatio1's Product label contest…
The Brief
Industry
Food & Drink
Design inspiration
Color inspiration
The Brief
Company name
UD Energy
Existing website
www.theunderdogbrand.com
Product name
UD Energy
The Brief
Description of the product
Underdog Energy (UD Energy) sets out to provide a clean energy drink for athletes, incorporating the necessary ingredients for peak mental and physical performance without detrimental additives.
Description of the product target audience
We focus on attaining a specific athlete: underdogs striving to prove people wrong. College athletes and people aged 18-25
The Brief
Style attributes
The Brief
Design needs
We are open to a lot of suggestions. Here are some of our initial ideas: - Slogan is "Fuel Your Passion, Feed Your Beast" - Vibrant can that grabs the attention of a shopper - On the back: our mission statement "Our goal as a brand is to empower the underdogs. Fight against the odds, rise up, and accomplish your wildest dreams. We created UD Energy so you can do just that. We are a brand of believers. We are underdogs." - just an idea: a montage of a bunch of underdog stories (david v goliath, bulldog v bull, rise of the phoenix) - Somewhere on the can have the benefits: * No carbonation for faster absorption * Smooth, long lasting energy * Nootropics for enhanced focus * Increased power output * Reduced muscular fatigue - We only want to use the bulldog logo not with the underdog brand wrapped text. We want UD Energy to be worked into the bulldog logo in its own way. We also want more colorful design. A cross between Bang energy’s vibrant color schemes and LifeAids simplistic but professional design - FULL wrapped can label please. Use a standard fake label for now as we don’t have the official formula yet Make something cool! Come up with all different kinds of designs that go well with our brand mission! - First flavor: STRAWBERRY LEMONADE (please use a color palette for this flavor)
Package dimensions
6.125 in tall 2.6 in diameter
Attachments
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
underdog.informatio1 collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Hi John,
Thank you for our new very beautiful and artistic Horny Goat Weed label! Great creative western features and layout.
Our users voted this design the #1 "Most Liked" design. :)
Thanks,
Todd Clark
SilverOnyx LLC
mp3rocketAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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