New wine from "Umpqua Valley, Oregon" named after our winery founder's father who helped the first winemaker start his winery after prohibition. Pere Ami is French for "Father Friend." $30 bottle, premium branded.
Description of the product target audience
Men and women from the local community looking to support a local wine.
Front wine label. We would like to integrate a line drawing representing a "father" but don't want it to look cartoony or like an obituary. I've attached two that we have tried in-house. It doesn't have to be big or too literal. It can be smaller above the font brand. We don't love our attempts and that is why we are crowd-designing. We are looking for a sophisticated design, incorporate the brand name "Pere Ami," the region "Umpqua Valley, Oregon," vintage "2016." The bottle with be a dark Bordeaux style (tall). We like high-contrast and colors like white, black, red, maroon, gold, but we are open to design suggestions.
What to avoid
Too big of drawing of the father, anything too loud or graphic.