Panama City Gold is the new Rum that we plan on releasing in the coming months. It is a craft distilled, barrel aged rum (so you should plan on the spirit being light brown in the bottle).
Panama City Gold has nothing to do with Panama City, Florida or Panama City, Panama. The town of Panama, Iowa is 3 miles from our distillery, and we thought that it was a catchy name. You can relate it to Panama, or not. There is no requirement and it may be difficult to get out to the masses. its just, the people around here will love it, and Panama City Gold is a great name for a rum!
We create top-shelf craft distilled spirits. Please look at our website. I have added copies of our current labels for you to review. North Forty is the name of our Vodkas and Steeple Ridge is the name of our bourbon. The bottle for Panama City Gold will be the same as for our other spirits. I have included a couple of files that give the bottle specifics.
Description of the product target audience
Obviously over 21. Our products are all craft and therefore demand a higher price point. Our main demographic is probably 35-60, both Male and Female, probably leaning more to the male. Our current market is the Midwest, but we are growing.
We are looking for something to make our Rum stand out. We are craft, and therefore will have a higher price point and need to appeal to the 40 and 50 year olds. I have attached copies of our other labels for you to get a feel for our current design, but don't want to limit anyone by showing them to you. Please use your originality and come up with something special. Don't be afraid to think outside the box.