Mike Weber got their new product label by running a design contest:
Check out Mike Weber's Product label contest…
Food & Drink
Frutero Ice Cream
Frutero Ice Cream - Passion Fruit Flavor
Description of the product
Frutero is a natural, tropical fruit-flavored ice cream company that makes naturally delicious, refreshing, and fulfilling ice creams. The naturally great taste of our ice cream comes from perfectly ripe fruits grown by hard-working farmers in Latin America that use environmentally-friendly methods. Although we have 5 different flavors, we want the packaging to look similar across each. This packaging is for our Passion Fruit flavor. Once we receive a design we like for Passion Fruit we will design packaging for the four other flavors.
Description of the product target audience
Our customers are typically, Hispanic young-professionals and health-conscious middle-age Americans with small kids. Over the next few months, our product will be sold in independent grocery stores, convenience shops, and college campuses in the Philadelphia area.
Purpose of the Packaging: Customers have many choices when buying ice cream in a store, so our product must have a distinctive look (highlighting the natural fruits which differentiates us from others) to grab customer attention when shopping in a grocery store selling dozens of other ice cream brands. Our packaging must stand out and instantly communicate the natural and fresh fruits in the ice cream. We would really like to include real or real-near looking images of the fruits.
What to avoid
Please do not simply copy/paste an image of passion fruit onto a label. We are looking for a creative look that attracts the eye of a customer.
8.35 inches x 2.6 inches
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Mike Weber collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Zoe is AMAZING!!! I had 30 designers submit for my ice cream packaging label contest, and she was by far the best. Zoe took time to hear my feedback, and she worked incredibly effectively to incorporate my thoughts. Throughout the process she was incredibly open to trying new concepts, and took my project in very creative directions that were PERFECT!
HIGHLY RECOMMEND ZOE! Zoe is the only designer that I will trust for high quality work, quick turn around, and amazing responsiveness.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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