jane.qian.yu got their new product label by running a design contest:
Package Label Design for unique alcoholic beverage
Check out jane.qian.yu's Product label contest…
Food & Drink
Description of the product
Korean Style Alcoholic Beverage. Seltzer like beverage similar to WhiteClaw.
Description of the product target audience
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.
Have "Korean Style alcohol beverage" on the label. First flavor is watermelon. Try to include colors or image to show that. I want consumers to know that this is a beverage containing alcohol through imagery, etc. Also note is for US market. "Logo is not required". Can put placeholder
What to avoid
Don't mimic White claw
10oz can skinny but taller than traditional 12 oz can
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jane.qian.yu collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Female, 25-55, hour north of Austin, Tx, average income
Socially Aware, Health Conscious African American Men & Women ages 21-45. Location predominately in urban areas . Ente
Gender neutral both male as female Age: 25+ to 60 years old People who like to go out, enjoy life, party & eat out Highe