martinoE got their new product label by running a design contest:
ORSA - The next value wine brand that is just beginning
Check out martinoE's Product label contest…
Food & Drink
Orsa - Cabernet Sauvignon
Description of the product
We are a premium small-batch wine producer sourcing Cabernet Sauvignon from exclusive hillside vineyards in Mendocino County, California. We hand produce wines that are of much higher quality than anything in our segment. Our wine over-delivers on quality and taste. High attention to detail from vine to bottle. We are a small 3 person team of passionate wine professionals looking to create the next sought after wine.
Description of the product target audience
Our target audience is the aspiring high-end wine consumer that looks for a crafted, small-batch, and value wine. It can be found at neighborhood retail wine shops, restaurants, and trendy wine bars. Our demographics are inclusive - wide age range (21-40) and of any gender. Most likely sold in a city or suburb, but we hope to attract people that like adventure and give wild Mendocino wines a chance.
Clean, legible, minimalistic, attractive, cohesive, we like black and white, potentially some accents that speak to the varietal, but mostly neutral tones. We don't have a logo because we are planning on just using the Orsa name as the logo for now. The font used for ORSA will need to be well thought out as it will represent our brand across marketing channels. We love interesting/designer fonts (+points for thoughtful choices even on the small text). Please try not to use gold/silver foil as it increases our printing costs. If possible, we want designs to be displayed on a dark (antique green) Bordeaux bottle. The front label should include: Orsa (name of winery); Cabernet Sauvignon; a wine of Mendocino, California; 2017. Please refer to some of our early homemade designs for inspiration, but please feel free to surprise us...I'm a winemaker not a designer. The back should include: ORSA, n. [LATIN] - Beginning, undertaking (show it as it would in a dictionary) Produced and bottled by MLJ Holdings, LLC, Hopland, CA; Orsawines.com; Alc. By Vol. 14.3%; Contains Sulfites; ; Mendocino Cabernet That Begins On The Mountain, Winemaker: Martin Bernal-Hafner; GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. ;
What to avoid
Don't use grape clusters or don't use old school cheesy wine images. Don't want to look incredibly generic, but also don't want to be too edgy.
Max height: 3 3/4 inches Max width: 5 inches (front), 4 inches (back). Can be horizontal or vertical. This label will be used on a Bordeaux bottle, but we want the dimensions to also work on a Burgundy bottle as we might make a Chardonnay next year.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
martinoE collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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