Michael AFF got their new product label by running a design contest:
Organic Tin Tomato Label Design
Check out Michael AFF's Product label contest…
Food & Drink
Urban Pantry Foods is a company that provides healthy pantry items to every day people. This product is to appeal to the general English speaking population after an ORGANIC option.
What's your vision?
I am after a label to be designed for: - Urban Pantry Organic Chopped Tomatoes 400g (Tin) - Urban Pantry Organic Whole Peeled Tomatoes 400g (Tin) - Urban Pantry Organic Passata 680g (Glass Jar) The label must meet the following criteria: - Urban Pantry Brand to be prominent (Logo Provided in pdf along with font used) - White Colour Background - Organic to be obvious (You can also add EU organic logo) - Must be able to be used for variants in future whilst still looking as part of the same "organic tinned foods range" (I.e. organic tinned chickpeas, peas etc) The label must include the following information: (Will provide detailed info later in contest, please add dummy info for now) - Barcode - Ingredients - Organic Fresh Tomatoes. - Please include this also - http://s3.media.squarespace.com/production/320009/7391668/blog/images/2008/09/17/estimated_5658.png - Nutritional Info - Per 100g - Energy 73.5 Kj / 17.5 Cal Protein 1.1g Carbohydrates 3g Total Fats 0.1g - Best Before - See Lid - GMO FREE - BPA FREE LINING (on tins only) - GLUTEN FREE I have included some examples of current products for inspiration. Dye lines are also attached.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Michael AFF collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Tom was extremely open to feedback and is also a really creative designer. I really appreciate him taking the time to discuss the concept of the design before starting work because it really makes a big difference. thanks Tom!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
People that love sauce. People that love to cook and eat. Foodies or people that want a high-quality sauce.
Anyone that enjoys gummy vitamins, rather then taking pills or capsules. Target audience, the mass market, all consumer
Midlands area focusing on the Kingdom of Mercia, All genders. I particularly like the design on our mood board of the l
Health conscious people that are interested in dietary supplements. Adults and kids
No age limit used for mixing in favorite beverage , we are targeting the locals, along with the tourist who are mostly m
Every day users who want sugar but with a contemporary feel. We want to recreate boring sugar into sugar that is exciti