Las Eras is a hand crafted wine fermented in the traditional Amphora, the Syrah grapes came from our own estate, the wine is a limited edition of 370 bottles. Our winery is located in the south east of Spain, 900 meters above the sea level. We only make Organic wine as a philosophy of life and production.
Description of the product target audience
Our target group is from 35-65 years old. We would like to have a nice design for "milenials" and a non aggressive design for older people. The wine is made for people who want quality and have awareness for the environment.
Sharp and clear font.
Easy to recognize, focus on the name of the wine and the winery (in second instance but important).
Elegant and clean.
Elegant color palette.
Play with textures on the paper and dimension of the label on the bottle(foil ink, embossing, offset).
I created a Pinterest board for this context: https://es.pinterest.com/eljuan2_02…etas-vino/
Please interpret this brief as you see fit. The pinterest board is just a star-off point, by all means get creative. Simple is better!!
Use your imagination to create something different, we are "open mind" to every single idea! Remember, you are the Artist, lets fly your ideas!
What to avoid
Overdo the design.
Stock images (copy-paste).
No "Comic sans" or similar font.
No amphora or barrel images.
Avoid old style Rioja labels or french style labels!!
See technical bottle specification attached. You can also find the pictures of the bottles on: http://www.vetreriaetrusca.it/, BD.LIBERTY XV and SPM.CARMEN