g.gilliland got their new product label by running a design contest:
Organic Crafty Elk - Vodka Beverages needs Refreshing NEW look
Check out g.gilliland's Product label contest…
Food & Drink
Crafty Elk - Hard Juice Vodka Beverages
Description of the product
Organic, non-GMO, gluten free Vegetable pulps, botanicals - turmeric, ginger, prickly pear and goji berries, vodka and juice
Description of the product target audience
Moms/Dads who are conscious about what they put in their bodies University/college students that are educated Sports athletes Organic, gluten free shoppers Former drug addicts that now want to rejuvenate their bodies from the past Organic, gluten free shoppers/smart shoppers Age: 27-38 Location: California Income Level: $75,000 - $1M per year Consumer: 60% female 40% male - we brand masculine as a female will pick up masculine product but not vice versa
The Elk is going to California. And with this move to California he’s taking a new product with him, Organic Crafty Elk concept in a standard 355ml soda can. He wants to show up in style!!! Just like the vodka this product line will have the same crisp, clean, all-natural taste and is entirely organic. With this move to California, the Elk will be leaving his beloved Rocky Mountains and fresh pine forest natural environment and assuming the California lifestyle. However, not the false tinsel town Hollywood lifestyle. Oh no! The Elk will remain true to his heritage. Clean, natural living with nothing artificial in his life. No artificial colours and flavours. The Elk will enjoy the warm sunny days, the white sandy beaches and the crisp freshness of breaking ocean waves. And at the end of the day he will enjoy an organic Crafty Elk Hard Juice - perfect complement to his Vodka Canadian lifestyle. We've attached our branding below so you can see what we look like currently on the shelf. Below there is a menu known as Braai house. Clean white, black writing with hand drawn botanicals. Can you sketch turmeric, ginger, goji berries, prickly pear, juniper, elderberry, lemon... what would the can look like with some nice hand drawn subtle pictures on the bottoms of the cans with a small colour scheme on each can to define the flavour?
All die lines are provided below
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
g.gilliland collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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