We needed a product label for a new sub-line of our drinks. #cpgdesign quickly understood our brand tone & feel and delivered an outstanding design! A great eye for design, responded very quickly, provided multiple design options and was very good at responding to feedback. We are moving forward with 1-1 projects with #cpgdesign as we were so impressed with results!
How onelovekombucha started their product label journey
I like how bold "Kombucha" is on the label, it's probably the first thing people notice even before the logo.
I like the way the turmeric/ginger protrude from behind the front graphics and the font is bold but fun. Only negative is "Kombucha" isn't as noticeable.
I like how "Kombucha" is noticeable, and the logo looks hand-drawn with the ingredient drawings being something you notice secondary.
I really like the green, organic look of this. It looks like a fun, healthy brand that is accessible to many people.
This is a logo I had a friend design. I like it, as I told him I wanted a bold green heart that spells out One Love. The issue is that is not obvious enough to some of my less creative friends/customers. If we were to put "Kombucha" below this people will see the big green heart, but not know my brand is One Love.
This is my current line-up and label/logo. I love the green organic look, but the font is difficult to read, Kombucha is one of the smallest words on the front, and the black flavor banner is very difficult to read. Sometimes I make 2 red flavors and people have difficulty distinguishing them because the flavor banner is difficult to read. I would like the logo to remain green and a heart. Think of this as a refresh, and not a rebrand.
This to me is very close to what I'd to see. The stock images of the flavors are behind the logo, almost cartoon/funky looking, but the rest of the label is clean and legible. If my label could look similar to this but instead of a black background is was tan/neutral that would be VERY nice.
What colors do you want to see in your design?
What industry do you think your business is most related to?
We make small-batch kombucha in Charleston, SC. We are dedicated to using locally sourced ingredients and traditional techniques of brewing. Our flavors include Hibiscus Ginger, Turmeric Trio (turmeric, carrot, orange), Butterfly Basil, and Muscadine Grape.
Description of the product target audience
Our client base is primarily health-conscious people, with roughly 70% being women ages 20-40. We pride our selves on being made on Johns Island, SC which is a more rural part of Charleston where the farms and beautiful oak tree's are, but our customer base lives in Downtown and suburban area's with lots of expendable income. We source most of our ingredients from one farm (Spade & Clover Gardens) as well forage for seasonal flavors. Charleston is a very progressive food scene and local/hand-made products sell very well. We like a playful, organic and hand-crafted look. Please view our Instagram for an understanding of our brand!!!
We are looking to refresh our label. Since our bottles are clear the color of the flavors is taken into consideration. Sometimes we have two very similar looking flavors (hibiscus and strawberry look the same but very different flavor) and people get them confused because the font/flavor banner is difficult to read. We would like more emphasis on "Kombucha" and the flavor than what we currently have. One thing we would like to keep is the green heart. You can play with a new logo, but the green heart stands out very well on a shelf. I've thought the idea of the words "One Love" being formed to shape a heart with KOMBUCHA underneath, and the flavor underneath that might look cool but am open to something different. I had one designer make a logo similar to what I'm describing and have attached it along with our current bottles/label below. Please view our Instagram for an understand of our brand!!
3"H x 6.5"
This is our farmers market booth and a large point of sale for us. We do a lot of wholesale but this along with other markets is where we get to connect with our customers face to face. It is very important we have a fun, family-friendly brand that is inviting.
Current label of Hibiscus Ginger with barcode, size is different than size I told you, but I need the new label to be 3"Hx6.5W"
Current label of Turmeric Trio with barcode, size is different than size I told you, but I need the new label to be 3"Hx6.5W"
Current label of Butterfly Basil with barcode, size is different than size I told you, but I need the new label to be 3"Hx6.5W"